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About the Role

Lead the strategy and performance of paid media creative, bridging luxury brand storytelling and data-driven execution. Translate business goals and performance insights into clear creative direction, collaborating with internal teams and agencies to develop, test, and scale high-performing creative that drives growth.

Responsibilities

• Lead the development of creative briefs for new sales initiatives, product launches, relaunches, and promotional moments.
• Translate business goals, performance insights, and funnel strategy into clear creative direction, messaging frameworks, and priorities.
• Ensure briefs clearly define target audiences, key angles, deliverables, and testing considerations.
• Develop high-performing creative angles, hooks, messaging frameworks, and testing roadmaps for paid media campaigns.
• Translate paid media performance data into actionable creative insights and iterations.
• Oversee creative testing and asset optimization to improve specific KPIs.
• Partner closely with paid media teams and agencies to align creative strategy with media goals.
• Support multi-seven-figure monthly ad spend through performance-driven creative direction.
• Identify winning creative concepts and scale them across platforms and formats.
• Review and evaluate all incoming creative for alignment with brand standards, campaign objectives, and performance goals.
• Provide strategic feedback and refinement direction to optimize creative for paid media performance.
• Curate and funnel approved creative to paid media agencies, communicating usage guidelines, funnel placement, and testing priorities.
• Own creative performance reporting across paid media, providing clear insights and recommendations tied to revenue impact.
• Analyze performance trends to inform testing roadmaps, creative pivots, and scaling decisions.
• Communicate concise, actionable performance recaps to internal stakeholders and external partners.

Requirements

• Experience in leading paid media creative strategy and performance.
• Ability to translate business goals and performance insights into creative direction.
• Experience collaborating with internal creatives, paid media teams, and agencies.
• Experience developing, testing, and scaling creative assets.
• Experience supporting significant ad spend.
• Experience in reviewing and evaluating creative for brand alignment and performance.
• Experience providing strategic feedback and refinement direction.
• Experience curating and distributing creative assets with clear guidelines.
• Experience in owning creative performance reporting and analysis.
• Experience communicating performance recaps and recommendations.

Skills

• Creative Strategy
• Paid Media
• Brand Storytelling
• Data Analysis
• Performance Marketing
• Creative Development
• Asset Optimization
• Reporting
• Communication

Location

• Wynwood, Miami

Work Type

• In-Office
• Monday-Friday

Salary/Compensations

• $70-$80K annually

Benefits

• Medical Health coverage, including dental and vision insurance
• Life insurance
• 401K
• PTO
• Employee discount on products and services
• Fun and exciting company events

About the Company

• Aroma360 is a boutique Scent Marketing and Branding company specializing in high-quality essential oil-based scenting solutions.
• As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation.
• Aroma360 prides itself on exceptional customer service.
• Aroma360 is continuously raising the bar for healthy scenting solutions in the industry.

Equal Opportunity

• Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics.
• We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.