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About the Role

DomainTools is seeking a Director of Demand Generation to build and lead the company's demand generation engine. This role will define strategy, build programs, own pipeline targets, and manage the demand generation budget across various channels. The position is central to DomainTools' go-to-market strategy, focusing on creating predictable, high-quality pipeline and accelerating growth.

Responsibilities

• Own marketing-sourced and influenced pipeline targets, including qualified opportunities, conversion rates, and velocity.
• Build and scale top-of-funnel programs for enterprise, public sector, SME, and expansion segments.
• Design and execute multi-channel campaigns across paid media, content syndication, ABM, email nurture, webinars, and events.
• Build outbound and ABM programs focused on specific pain signals, use cases, and DomainTools research.
• Create technically substantive demand assets, including research-backed narratives and practitioner-grade proof content.
• Translate the product portfolio into demand programs that reach the right buyers with the right message.
• Own the complete lead flow from first touch to sales-accepted opportunity, including routing, qualification, and attribution.
• Ensure high-value inbound requests are routed and followed up with speed and precision.
• Own the DomainTools website as a demand generation engine, focusing on performance and conversion optimization.
• Lead SEO strategy, including traditional search, AEO, and GEO, for visibility across search interfaces.
• Manage paid digital programs with clear ROI and CAC accountability.
• Partner with Sales leadership on pipeline forecasting, account coverage, and BDR alignment.
• Build target-account campaigns, event follow-up plays, and renewal/expansion programs.
• Evaluate and deploy AI-powered demand tools based on their impact on ICP pipeline quality.
• Maintain a focused MarTech stack and train AI tools on DomainTools-specific context.
• Build agentic workflows to accelerate investigation, personalization, and campaign execution.
• Own dashboards covering funnel metrics, channel performance, lead response SLAs, and campaign conversion.
• Run weekly demand gen operating reviews to diagnose and iterate on performance.
• Build attribution models that provide confidence in pipeline sources.
• Hire, develop, and lead a high-performing demand generation team.
• Own and optimize the demand gen budget across paid programs, website, tools, and events.
• Manage agency and vendor relationships for efficiency and scalability.

Requirements

• 8–12+ years in B2B demand generation or revenue marketing, with 4+ years at Director level or equivalent.
• Proven pipeline ownership in mid-market to enterprise environments with complex, long sales cycles.
• Deep experience in cybersecurity, enterprise SaaS, or highly technical B2B markets.
• Strong top-of-funnel and ABM background, with experience building programs from foundational stages.
• Hands-on fluency with modern MarTech: Salesforce, Marketo, 6sense, and ZoomInfo.
• Website and digital experience managing sites as demand assets, including SEO, paid search, and conversion optimization.
• AI and automation fluency with practical skepticism, focusing on tools that improve ICP pipeline quality.
• Strong sales partnership instincts and experience co-owning outcomes with sales teams.
• Ability to build distinct demand motions for enterprise ICP, public sector, SME, and expansion segments.
• Executive-level communication skills and ability to run a rigorous inspection cadence.
• Experience marketing a platform spanning multiple product lines or intelligence categories is a strong plus.
• Familiarity with security workflows (SOC operations, incident response, threat hunting, SIEM/SOAR/TIP integrations) is a strong plus.
• Experience marketing to or within the public sector or federal government is a strong plus.
• Background building demand in a high-growth phase with new products and evolving messaging is a strong plus.
• Experience building community-driven or peer-influence programs is a strong plus.

Skills

• Demand Generation
• Revenue Marketing
• Pipeline Ownership
• Top-of-Funnel Growth
• Account-Based Marketing (ABM)
• Multi-channel Campaign Management
• Content Marketing
• SEO
• Paid Search
• Conversion Optimization
• MarTech Stack Management
• Salesforce
• Marketo
• 6sense
• ZoomInfo
• AI and Automation in Marketing
• Data Analysis
• Attribution Modeling
• Budget Management
• Team Leadership
• Executive Communication
• Cybersecurity Market Knowledge
• Enterprise SaaS Market Knowledge
• Technical B2B Marketing

Location

• Remote

Work Type

• Full-time

Experience Level

• Director Level
• 8-12+ years in B2B demand generation or revenue marketing
• 4+ years at Director level or equivalent

Benefits

• Fully paid medical, dental and vision insurance premiums
• 401k retirement plan with company matching
• Basic life insurance
• Flexible PTO
• Additional well-being benefits

About the Company

• DomainTools maps the internet's attack surface and provides internet intelligence to security teams.
• The company has over 25 years of experience and is in an active growth phase, expanding its platform with AI capabilities.
• DomainTools delivers a comprehensive internet intelligence platform covering domains, IPs, hostnames, SSL certificates, passive DNS, and real-time threat feeds.
• Their Iris platform, DNSDB, and MCP Server are used by security teams at Fortune 500 companies and U.S. federal agencies.
• DomainTools is a category leader in internet intelligence and is accelerating its growth.
• The company is experiencing strong product-market fit and market shifts towards AI-native security operations.
• DomainTools values integrity, customer focus, impact, teamwork, innovation, and joy.

Equal Opportunity

• DomainTools embraces diversity, equity and inclusion as an equal opportunity employer.
• They encourage creativity and innovation through inclusivity and equity.
• DomainTools encourages applications from people of all backgrounds, ages, perspectives, and skill sets.
• The company does not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability, or any other characteristic protected by law.