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About the Role

Heritage Senior Living is seeking a results-driven leader to manage community outreach, drive occupancy growth, and build strategic partnerships within the local healthcare sector. This role focuses on executing marketing initiatives, hosting community events, and providing exceptional experiences for prospective residents and their families.

Responsibilities

• Develop and strengthen relationships with healthcare professionals, referral partners, and community organizations.
• Represent the company in the community to increase awareness and referrals.
• Create and execute marketing and sales strategies to support occupancy goals.
• Educate referral sources on services and community offerings.
• Coordinate and host marketing events, educational programs, and networking opportunities.
• Lead tours for prospective residents and families while delivering an exceptional customer experience.
• Prepare model apartments and ensure communities are tour-ready.
• Manage leads and referral activity using CRM and PointClickCare (PCC).
• Track sales activity, referrals, appointments, deposits, and move-ins.
• Train and support staff on customer service, inquiry management, and sales best practices.
• Assist with move-in coordination to ensure a smooth transition for new residents.
• Maintain marketing materials, branding consistency, and communication databases.
• Manage marketing budgets and promotional activities.
• Prepare reports and monitor community census performance.

Requirements

• 2-5 years of marketing, sales, business development, or healthcare outreach experience.
• Valid driver's license with the ability to travel between communities.
• Willingness to work two Saturdays each month.

Skills

• Relationship building
• Networking
• Strategic marketing
• Public speaking and presentation
• Sales closing
• Customer service
• CRM software proficiency
• PointClickCare (PCC) experience
• Time management
• Attention to detail

Location

• New Berlin, WI 53151

Work Type

• Full-time

Experience Level

• 2-5 years of experience

Education Level

• Bachelor's degree

About the Company

• Heritage Senior Living is dedicated to enriching the lives of older adults and creating welcoming communities where residents feel at home.

Equal Opportunity

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.