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About the Role

The Product Team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. We are seeking a strategic and analytically-minded Sr Manager of Measurement Product to support the development and evolution of our measurement product portfolio, focusing on defining, advancing, and championing product capabilities for our DTC and HCP media measurement solutions.

Responsibilities

Define and advance product capabilities supporting measurement across the evolving media landscape (multiscreen TV, digital, social, print channels, etc.) for pharmaceutical clients and marketers.
Support go-to-market strategy for measurement products, collaborating with Marketing and Sales to develop positioning, messaging, case studies, and launch materials that clearly articulate product value.
Develop compelling product narratives and insights-driven storytelling that help internal teams and clients understand the “so what” behind our measurement capabilities.
Partner with Analytics teams to surface and package insights that demonstrate product effectiveness, inform client conversations, and support thought leadership.
Navigate the complex data privacy, identity, and regulatory landscape affecting healthcare media measurement, ensuring product development adheres to industry standards.
Serve as a primary product liaison to the Media Partnerships team, translating partnership opportunities and data assets into measurement product enhancements and new capabilities.
Partner with Advanced Analytics, Engineering, and Client Services teams to translate business and client needs into actionable product initiatives.
Build customer-facing resources and support business teams in articulating and positioning our measurement capabilities.
Serve as a product leader and mentor to product managers and cross-functional contributors on the team.
Stay current on industry trends, competitive landscape, and emerging technologies in media measurement, identity resolution, and data partnerships.

Requirements

Bachelor's Degree in quantitative, business, or related field required; advanced degree preferred.
8+ years of experience in product management, measurement, analytics, or a related function within media, ad tech, or healthcare/pharma.
Strong understanding of media measurement concepts across TV, digital, and social channels, including familiarity with identity resolution, data partnerships, and clean room environments.
Experience working with or alongside media partnerships, data partnerships, or business development teams.
Demonstrated ability to develop go-to-market materials, product narratives, and insights-driven presentations for both internal and external audiences.
Familiarity with healthcare data and the regulatory considerations relevant to pharma marketing (HIPAA, HCP/DTC distinctions, etc.) preferred; IQVIA data experience a plus.
Ability to synthesize complex technical and data concepts into clear product requirements and client-facing narratives.
Strong organizational and collaboration skills with the ability to manage multiple workstreams and stakeholders simultaneously.
Excellent written and verbal communication skills, including experience presenting to senior internal and external audiences.

Skills

Product Management
Measurement
Analytics
Media
Ad Tech
Healthcare/Pharma
Media Measurement Concepts (TV, Digital, Social)
Identity Resolution
Data Partnerships
Clean Room Environments
Go-to-Market Strategy
Product Narratives
Insights-Driven Storytelling
Healthcare Data
Regulatory Considerations (HIPAA, HCP/DTC)
Technical Synthesis
Client-Facing Narratives
Organizational Skills
Collaboration Skills
Stakeholder Management
Written Communication
Verbal Communication
Presentation Skills

Experience Level

Sr Manager
8+ years of experience

Education Level

Bachelor's Degree
Advanced degree preferred

Salary/Compensations

$100,200.00 - $278,900.00

About the Company

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.
IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.

Equal Opportunity

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.