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About the Role

We are seeking a highly strategic, data-driven, and growth-oriented marketing leader to serve as Director, North America Wealth & Individual Investor Marketing. This leader will play a pivotal role in shaping and executing marketing strategies that drive engagement across the U.S. intermediary and retail channels.

Responsibilities

• Develop and Execute Growth Marketing Strategy: Lead the U.S. Advisor & Intermediary Solutions (AIS) marketing strategy in alignment with retail sales objectives, growth priorities and strategic accounts initiatives.
• Develop integrated, multi-channel marketing programs for wealth management and individual investor audiences, including digital, email, webinars, advertising and social media, to elevate Russell Investments’ brand and deepen engagement with advisors, intermediary partners and investors.
• Support the positioning and commercialization of new and existing investment solutions, from launch planning through ongoing campaigns and long-term engagement.
• Business Partnership & Commercial Enablement: Serve as a strategic marketing partner to Distribution leadership, Strategic Accounts, Sales and Product Marketing to shape go-to-market priorities, advisor engagement plans and intermediary partner initiatives.
• Support a sales-driven culture by developing marketing strategies and messaging that help advisors engage more effectively with Russell Investments’ solutions and support business growth.
• Partner closely with wholesaling teams to execute timely, effective initiatives that support advisor engagement, adoption and sales outcomes.
• Campaign Leadership & Operational Excellence: Lead the planning and execution of integrated campaigns supporting product launches, thought leadership, advisor engagement, and brand-building initiatives across the U.S. advisor market.
• Manage campaign timelines, budgets, stakeholder communication, and vendor coordination to ensure high-quality, on-brand delivery.
• Collaborate across teams to drive operational efficiency and scalable marketing processes while remaining closely involved in day-to-day execution and delivery.
• Ensure consistent application of brand, messaging, and audience insights across all programs.
• Lead Team Development and Cross-Functional Collaboration: Foster a high-performance team culture focused on innovation, accountability, collaboration, and continuous improvement.
• Partner with internal stakeholders – including Sales, Strategic Accounts, Product Marketing, Legal, Compliance, Digital, and Corporate Communications – to ensure quality, consistency, and strategic alignment across initiatives.
• Partner closely with our Mumbai-based Global Marketing Operations team, who serve as an extension of our global offices, to enhance efficiency, scalability, and execution excellence.
• Provide strategic direction to dedicated marketing operations resources supporting campaign execution, content creation, and digital experiences.
• Work closely with the Communications team to identify opportunities to amplify campaigns and thought leadership through earned media channels.
• Support the development of integrated communications strategies that increase visibility, credibility, and market influence among advisors and investors.
• Performance Measurement & Insights: Develop KPIs and performance measurement frameworks to evaluate campaign effectiveness, advisor engagement, and business impact.
• Leverage data, analytics, and market insights to optimize marketing performance and inform strategic decision-making.
• Present campaign results and strategic recommendations to senior stakeholders and business leaders.

Requirements

• Bachelor’s degree in Marketing, Finance, Business, or a related field.
• 10+ years of progressive marketing experience within asset management or financial services, ideally focused on intermediary and advisor marketing.
• Experience in marketing a range of investment products, including ETFs, SMAs, model strategies, mutual funds and private markets
• Demonstrated success leading paid media and digital demand generation programs at scale.
• Demonstrated success developing and executing integrated marketing campaigns and commercialization initiatives for investment products and business solutions.
• Strong understanding of intermediary distribution channels, including broker-dealers, banks, wirehouses and RIA segments.
• Experience operating effectively in a hands-on, collaborative environment with the ability to balance strategic leadership and execution responsibilities.
• Proven ability to influence stakeholders and build strong partnerships across sales, product, compliance, and executive leadership teams.
• Experience managing complex, cross-functional initiatives within a matrixed global organization.
• Strong analytical mindset with experience using data and insights to drive marketing effectiveness and business outcomes.
• Familiarity with Salesforce, Marketo, Seismic, Workfront or other marketing automation and CRM tools.
• Exceptional communication, collaboration, stakeholder management, and project leadership skills.
• A strategic, proactive mindset with a passion for innovation, continuous improvement, and measurable business impact.
• Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.

Skills

• Marketing Strategy
• Data-Driven Marketing
• Growth Marketing
• Digital Marketing
• Email Marketing
• Webinar Development
• Advertising
• Social Media Marketing
• Product Marketing
• Commercialization
• Go-to-Market Strategy
• Sales Enablement
• Campaign Management
• Budget Management
• Vendor Coordination
• Brand Management
• Messaging Development
• Team Leadership
• Cross-Functional Collaboration
• Performance Measurement
• Data Analysis
• Market Insights
• Stakeholder Management
• Project Leadership
• Salesforce
• Marketo
• Seismic
• Workfront

Location

• U.S.

Work Type

• Full-time

Experience Level

• 10+ years of progressive marketing experience

Education Level

• Bachelor’s degree in Marketing, Finance, Business, or a related field.

Salary/Compensations

• $160,000 USD - $175,000 USD

Benefits

• Annual performance bonus (subject to eligibility criteria)
• Healthcare
• Retirement programs
• Vacation
• Wellbeing programs

About the Company

• Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants.

Equal Opportunity

• Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status , or any other characteristic protected by law.