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About the Role

Russell Investments is seeking a strategic and commercially minded Director, North America Institutional Marketing to lead marketing efforts for its Institutional business across the US and Canada. This role focuses on developing and executing integrated marketing strategies to enhance brand presence, deepen investor engagement, generate business opportunities, and support growth objectives.

Responsibilities

• Develop and execute the North America Institutional marketing strategy aligned with firmwide growth priorities.
• Partner with Institutional Sales, Consultant Relations, OCIO, and Investment Division leaders to identify market opportunities and create targeted initiatives.
• Lead integrated campaigns across thought leadership, content, digital, events, client engagement, and demand generation.
• Translate complex investment and market insights into compelling, client-centric marketing programs and messaging.
• Serve as a trusted advisor to senior business leaders on marketing strategy, market positioning, and audience engagement.
• Lead the strategy, planning, and execution of high-impact live, virtual, and hybrid events for institutional investors and consultants.
• Design and deliver executive-level experiences for senior institutional decision-makers.
• Partner with senior executives and subject matter experts to develop event content and thought leadership programs.
• Establish event measurement frameworks to evaluate business impact and attendee engagement.
• Continuously elevate the quality, innovation, and effectiveness of institutional event portfolio.
• Develop and execute product marketing and thought leadership strategies supporting Institutional business priorities.
• Collaborate with Product Marketing and subject matter experts to bring investment capabilities to market.
• Shape institutional audience needs, content priorities, and messaging frameworks.
• Lead the distribution of institutional-focused thought leadership and content across multiple channels.
• Ensure consistent brand positioning and messaging across campaigns, events, and sales enablement materials.
• Identify emerging industry trends and competitive dynamics to inform marketing strategy.
• Partner with global marketing teams to leverage best practices and assets.
• Work closely with digital marketing, communications, creative services, analytics, and product marketing teams.
• Build strong relationships across business units to ensure alignment and effective execution.
• Establish KPIs, measurement frameworks, and reporting to evaluate marketing effectiveness.
• Leverage data to optimize marketing programs, event strategies, and client engagement initiatives.
• Improve audience targeting, campaign performance, lead generation, and conversion outcomes.
• Use data-driven insights to inform strategic decision-making and resource allocation.
• Monitor market trends, client behavior, and competitive activity for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Finance, Communications, or a related field.
• 10–12 years of progressive marketing experience within asset management, institutional investment management, wealth management, or related financial services organizations.
• Demonstrated record of strong performance, increasing responsibility, and career progression.
• Deep understanding of institutional investing, capital markets, investment products, and institutional client decision-making processes.
• Significant experience developing and executing integrated marketing strategies that support business growth objectives.
• Proven success leading large-scale live, virtual, and hybrid events for senior executive audiences.
• Experience engaging highly sophisticated institutional audiences.
• Strong project management and stakeholder management capabilities.
• Ability to influence across functions and levels of seniority.
• Experience with outsourced CIO (OCIO), institutional consulting, pension, healthcare, endowment, foundation, or insurance investor segments.
• Prior experience in a top-tier management consulting firm.
• MBA or other advanced degree.
• Familiarity with both U.S. and Canadian institutional investment markets.
• Strategic thinking and commercial acumen.
• Executive presence and strong communication skills.
• Intellectual curiosity and analytical rigor.
• Strong collaboration and influence across senior stakeholders.
• Exceptional organizational and execution capabilities.
• Client-centric mindset.
• Ability to operate effectively in a dynamic, matrixed environment.
• Commitment to excellence and continuous improvement.
• Must be legally authorized to work in the United States without employer sponsorship.

Skills

• Marketing Strategy
• Institutional Marketing
• Integrated Marketing Campaigns
• Thought Leadership
• Content Marketing
• Digital Marketing
• Event Marketing
• Client Engagement
• Demand Generation
• Product Marketing
• Market Insights
• Brand Positioning
• Messaging Frameworks
• Cross-Functional Collaboration
• Marketing Analytics
• KPI Development
• Data Analysis
• Project Management
• Stakeholder Management
• Communication Skills
• Strategic Thinking
• Commercial Acumen
• Executive Presence
• Analytical Rigor
• Organizational Skills
• Execution Capabilities

Location

• United States
• Canada

Work Type

• Full-time

Experience Level

• Director
• 10-12 years of experience

Education Level

• Bachelor's degree
• MBA or other advanced degree

Salary/Compensations

• $160,000 USD - $175,000 USD

Benefits

• Annual performance bonus
• Healthcare
• Retirement programs
• Vacation
• Wellbeing programs

About the Company

• Russell Investments is a leading global investment solutions partner providing a wide range of investment capabilities and implementation services to institutional investors, financial intermediaries, and individual investors worldwide.
• We help clients achieve better investment outcomes through deep expertise in asset management, consulting, and portfolio implementation.

Equal Opportunity

• Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status, or any other characteristic protected by law.