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About the Role

We are seeking a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting to the CEO, you will be instrumental in defining our market communication and competitive strategy. This is a high-impact role where you will shape the product marketing function during our scaling phase, collaborating with sales, product, and leadership to create compelling narratives, launch new features, and enhance our market position.

Responsibilities

Develop and refine Nectar's positioning and messaging for enterprise, mid-market, and emerging brands.
Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for sales.
Own product launches end-to-end, including positioning, naming, internal enablement, and launch campaigns.
Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators.
Partner with sales to understand buyer personas, refine the ideal customer profile, and improve win rates.
Synthesize customer feedback, market trends, and competitive insights to inform product strategy and roadmap.
Support company storytelling and fundraising with market narratives and positioning.

Requirements

4–7 years of product marketing experience, preferably in B2B SaaS.
Proven experience owning positioning and messaging for a product or product line.
Strong experience partnering with sales teams to build sales enablement programs.
Ability to conduct competitive analysis and translate insights into actionable positioning and strategy.
Excellent writing, communication, and storytelling abilities.
Comfort operating in ambiguous environments and building new functions in a fast-moving startup.
Strong collaboration skills across product, sales, and leadership teams.

Skills

Product marketing
Positioning
Messaging
Go-to-market strategy
Competitive intelligence
Sales enablement
Storytelling
B2B SaaS
AI-powered products
Martech
Social media platforms
Commerce-related software

Location

Palo Alto

Work Type

Full-time

Experience Level

Senior

Benefits

Competitive compensation
Early equity
Health, vision, and dental benefits
401(k) match
Clear career growth opportunities
Free lunch

About the Company

Nectar Social is building an AI-native social operating system for the new era of commerce, enabling brands to build relationships through authentic social interactions and personalized experiences.
Founded by ex-Meta product and engineering leaders, the company has raised over $30M from investors including GV and True Ventures.
Nectar Social works with brands such as Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and others.
The company is defining the future of social commerce where community, conversation, and commerce converge.