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About the Role

We are seeking a Founding Marketer to establish Nectar's brand presence and own the complete marketing function. This role involves defining brand positioning, creating content, driving demand generation, product marketing, and managing field activities. You will be the primary storyteller for AI-native social commerce, working closely with founders and product teams to craft a compelling narrative for leading consumer brands.

Responsibilities

Define and evolve Nectar's brand, positioning, and category narrative across all platforms.
Build and manage the content engine, including blog posts, customer stories, and thought leadership.
Drive product marketing for Nectar Agent and future launches.
Partner with founders on PR, analyst relations, and earned media.
Build and own a demand generation engine, including website, SEO, email, and paid experiments.
Plan and execute Nectar's event strategy, including hosted dinners and conference presence.
Develop sales enablement materials and customer case studies.
Partner with product and engineering to translate roadmap into external storytelling.
Establish marketing analytics, attribution, and reporting.

Requirements

5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups.
1-2 years of experience in an early-stage (Seed or Series A) environment building from scratch.
Proven track record of owning multiple marketing functions (brand, content, demand gen, product marketing).
Exceptional writing and storytelling skills, with ability to translate complex AI concepts into clear copy.
Deep understanding of marketing to consumer brands, agencies, or marketing technology buyers.
Strong instincts for positioning and messaging in emerging categories.
Demonstrated ability to run launches end-to-end independently.
Proficiency with modern AI tools for production work.
High ownership mindset and ability to thrive in ambiguity and fast cycles.
Experience marketing AI, automation, social, creator, or commerce platforms is a plus.
Existing relationships with marketing, social, or digital leaders at consumer brands is a plus.
Background in journalism, content strategy, or earned media is a plus.
Prior experience building category-defining narrative is a plus.
Familiarity with social platforms as a marketer and power user is a plus.
Experience working closely with founders on PR, analyst relations, or executive communications is a plus.

Skills

Brand positioning
Content creation
Demand generation
Product marketing
Storytelling
AI
B2B SaaS marketing
Consumer-tech marketing
Messaging
SEO
Email marketing
Event planning
Sales enablement
Analytics
Attribution
Reporting
PR
Analyst relations
Social media marketing
E-commerce marketing

Location

Palo Alto

Work Type

Full-time

Experience Level

5+ years of marketing experience
1-2 years in early-stage startup environment

Benefits

Competitive compensation
Health, vision, and dental benefits
401(k) match
Clear career growth opportunities
Free lunch/dinner

About the Company

Nectar Social is building an AI-native social operating system for the new era of commerce, enabling brands to build relationships through authentic social interactions and personalized experiences.
Founded by ex-Meta product and engineering leaders, with over $30M in funding from investors including GV and True Ventures.
Works with brands such as Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP.
Focused on the convergence of community, conversation, and commerce in social commerce.