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About the Role

GlossGenius is seeking an individual to own the company website end-to-end, from strategy and roadmap to execution and AI-powered experimentation. This role sits at the intersection of Product, Design, Marketing, and Engineering, aiming to improve website conversion rates. As impact is demonstrated, the role may expand to other growth initiatives.

Responsibilities

• Architect and own the GlossGenius website strategy, including a high-impact quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance
• Design and deploy AI-powered systems across the website motion, including personalization engines, content generation workflows, and testing automation
• Execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel
• Shape how GlossGenius tells its story through the website, crafting narratives that resonate with service business owners
• Direct cross-functional execution across designers, developers, analytics, and partners in Product, Paid, Content, and Lifecycle Marketing

Requirements

• 5+ years of experience driving growth at high-growth technology companies, with a track record of identifying and executing high-impact initiatives
• Experience serving service-based SMB customers is a plus
• Already rewired a growth or marketing motion with AI, building systems that changed how the function operates
• Hands-on experience implementing AI-powered workflows for personalization, content generation, or experimentation
• Comfortable operating without a defined playbook, with a track record of shipping fast, learning from results, and course-correcting as needed
• Deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics
• Ability to build models and turn insights into action
• Strong product marketing instincts, with demonstrated ability to craft narratives that make service business owners feel understood and translate into copy and positioning that converts
• Proficient with website analytics and experimentation platforms like Google Analytics, Mixpanel, or Amplitude
• Comfortable working directly in a modern CMS like Webflow
• Enough HTML/CSS or front-end exposure to unblock yourself without always needing a developer

Skills

• AI-powered experimentation
• Conversion optimization
• Funnel analysis
• Experimentation design
• Analytics
• Product marketing
• Website analytics
• Experimentation platforms
• Google Analytics
• Mixpanel
• Amplitude
• Webflow
• HTML/CSS
• Front-end development

Location

• NYC headquarters

Work Type

• In-person environment
• In-office 3-4 days per week
• Required attendance on Tuesdays and Thursdays

Experience Level

• 5+ years of experience

Salary/Compensations

• $145,000–$170,000

Benefits

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody
• Equity

About the Company

• GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 120,000+ service businesses earn more revenue and free up time for the work they love.
• Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn't justify hiring to fill.
• Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees.

Equal Opportunity

• At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.