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About the Role

As a Media Planner, you will develop and execute strategic media plans focused on awareness-driven campaigns. You will leverage digital, social, programmatic, TV, and OOH channels, analyze media alternatives, make data-driven recommendations, and collaborate with internal and external partners for seamless execution and performance monitoring. This role requires strong attention to detail, analytical thinking, and client-facing presentation skills.

Responsibilities

Develop and execute strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
Collaborate with internal teams and external partners to ensure seamless campaign execution, track performance, and optimize based on insights.
Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
Present media strategies, insights, and recommendations directly to clients and collaborate effectively with cross-functional teams.
Utilize industry tools such as Prisma, Vividata, GWI, and Google Insight Finder to inform strategic planning and decision-making.
Stay ahead of industry trends, develop points of view, and continuously refine media strategies to drive results.

Requirements

2-3 years of experience in media planning.
Experience with media planning tools; Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
Strong understanding of media strategy and tactics development, channel allocation, and optimization across multiple channels.
Experience in post-campaign reporting and financial tracking.
Ability to develop points of view and strategic media recommendations based on research and insights.

Skills

Strategic Thinking
Analytical Mindset
Collaboration & Communication
Proactiveness & Attention to Detail
Technical Proficiency
Media research tools
Reporting systems
Prisma
Vividata
GWI
Google Insight Finder
MS Excel
Word
PowerPoint

Experience Level

2-3 years

Salary/Compensations

$45,000-$50,000 per year

About the Company

Spark Foundry is an agency shaped by ideas, believing everyone's ideas are powerful and that collaboration leads to the best work.
The agency constantly adapts to client business needs to avoid stagnation and ensure clients receive the best service for future-facing challenges.
Spark Foundry goes above and beyond expectations through media innovation recognized by the industry and clients.
The agency is experiencing significant growth, supported by Publicis Groupe's investment in global and local tools and data solutions, and amplified by new team members and clients.

Equal Opportunity

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion.
The company creates and nurtures a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness.
Spark encourages applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.