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About the Role

The Senior Manager, Talent Lead will contribute to the planning and delivery of the NBA’s talent activity across Europe and the Middle East, leveraging players, legends, creators and cultural figures to support fan growth, content creation, commercial partnerships and broader consumer objectives. Success requires sound judgement, a strong understanding of basketball culture, the creator economy and the evolving sports and entertainment landscape, alongside the ability to build effective relationships across sport, entertainment, media and culture.

Responsibilities

Contribute to the Player Marketing approach across Europe & Middle East, supporting the development and execution of a proactive player engagement plan.
Manage day-to-day operations of player marketing and team talent initiatives.
Coordinate planning and logistics when NBA talent travel to the region for promotional events, activations and content opportunities.
Support the development and execution of the NBA’s creator and influencer activity across Europe and the Middle East.
Build and manage relationships with creators, influencers, celebrities, talent representatives and agencies.
Partner with Marketing, Content and Communications teams to deliver creator and influencer programmes.
Partner closely with Global Partnerships (GP), Marketing Partnerships (MP) and Merchandising & Licensing (M&L) teams to support integrated talent activity.
Identify and develop player, creator and celebrity-led opportunities that enhance partner programmes.
Manage measurement and reporting across talent initiatives, tracking audience impact, partner value and campaign performance.
Represent the NBA at selected sporting, cultural and entertainment events, building relationships and identifying opportunities.
Cultivate and maintain a strong network of players, creators, celebrities, agents, agencies and industry stakeholders.
Monitor trends across sport, entertainment and the creator economy and share actionable recommendations.

Requirements

Strong understanding of the NBA ecosystem, including players, teams, basketball culture and the role of sport, entertainment and creators in supporting fan engagement, commercial objectives and brand relevance.
Fluency in English language.
Ability to operate independently within agreed priorities and make sound recommendations.
Ability to influence and develop strong relationships with internal and external stakeholders.
Strong project management skills, with the ability to manage multiple priorities, timelines and stakeholders across markets.
Collaborative, proactive and commercially aware, with the confidence to lead workstreams and support cross-functional delivery.
Excellent written, verbal and presentation skills.
Broad knowledge of event marketing, experiential marketing, media, brand management and promotions, from concept through to execution and measurement.
Willingness to travel significantly internationally.

Skills

Player Marketing
Talent Initiatives
Creator Strategy
Influencer Activity
Relationship Management
Commercial Partnerships
Project Management
Event Marketing
Experiential Marketing
Media
Brand Management
Promotions

Location

London

Work Type

Remote (one day per week)
International Travel

Experience Level

6-8 years of international talent, celebrity, creator, sports marketing or event experience
Experience managing projects, stakeholders and activations across multiple markets
Prior experience working for a sports, entertainment, media or lifestyle organisation
Experience supporting celebrity, athlete or creator-led initiatives

Education Level

Bachelor’s degree

About the Company

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.
Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League.
The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages.
NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.
NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.
The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally.
Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations.

Equal Opportunity

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19.
The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.