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About the Role

We are looking for a Senior Manager, Marketing (B2B) to lead the development and execution of marketing strategies that drive growth across key customer segments and support our commercial priorities. This role translates market and customer insights into clear value propositions, integrated campaigns, and go-to-market strategies to strengthen market position and accelerate pipeline growth. You will also play a key role in supporting sales enablement efforts by ensuring marketing programs are aligned to customer engagement needs and commercial objectives.

Responsibilities

Develop and execute B2B marketing strategies aligned with revenue and business goals.
Translate customer, market, and competitive insights into demand generation and pipeline growth strategies.
Lead integrated campaigns across digital, events, partnerships, and external communications.
Shape go-to-market plans for new and existing services to strengthen positioning and differentiation.
Partner with Sales and Business Development to align marketing programs with customer engagement and sales enablement needs.
Develop POC materials, including partnership decks, customer engagement programs, and lifecycle strategies.
Own conference and event strategy, including planning, execution, and follow-up to generate leads and market insights.
Act as a key connector between Marketing, Sales, Business Development, and Operations to ensure alignment on priorities.
Support enterprise initiatives and cross-functional projects with marketing and communications expertise.
Track, measure, and report on campaign performance, KPIs, and ROI.
Translate performance data, market trends, and competitive activity into actionable recommendations.
Continuously refine strategies to improve effectiveness, growth outcomes, and customer impact.
Lead and mentor a team of Marketing Managers and Specialists, fostering growth, accountability, and high performance.
Support capability development to ensure teams stay current with evolving tools, trends, and best practices.
Drive collaboration and knowledge sharing across Marketing, Sales, and broader commercial teams.
Support resource planning, prioritization, and continuous process improvement to enable efficient delivery.

Requirements

8–10+ years of experience in B2B marketing and/or sales, ideally in healthcare, diagnostics, or related industries.
4+ years of people leadership experience.
Bachelor’s degree in Business, Marketing, Communications, or related field (MBA an asset).
Strong track record of driving revenue growth through marketing strategy.
Experience in sales enablement and supporting commercial strategy execution.
Experience marketing to healthcare professionals and/or consumer audiences is an asset.
Experience working in complex, matrixed organizations (healthcare/pharma experience an advantage).
Proficiency with MS Office and Power BI; Salesforce experience an asset.
Experience using GenAI tools for content development is an asset.
Strong communication, stakeholder management, and cross-functional collaboration skills.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Skills

B2B marketing
Sales
Marketing strategy
Demand generation
Pipeline growth
Integrated campaigns
Digital marketing
Event marketing
Partnership marketing
External communications
Go-to-market strategy
Sales enablement
Customer engagement
Commercial strategy
POC material development
Conference and event strategy
Collaboration
Stakeholder management
Cross-functional collaboration
MS Office proficiency
Power BI proficiency
Salesforce experience
GenAI tools for content development

Location

Toronto, ON

Work Type

Hybrid

Experience Level

Senior Manager
8-10+ years of experience
4+ years of people leadership experience

Education Level

Bachelor’s degree in Business, Marketing, Communications, or related field
MBA an asset

Salary/Compensations

$112,565 - $143,520 CAD annually

Benefits

Competitive coverage for employees and their families (Extended Health Care, Dental Care, Life Insurance)
Retirement Savings Plan
Vacation and Wellness Days
Employee Wellness and Giving Programs (Employee & Family Assistance Program, financial planning tools, employee recognition initiatives)
Professional development and membership reimbursement
Access to preferred rates and discount programs (WorkPerks, Home and Auto Insurance, Costco Membership, etc.)
Optional health-related benefits

About the Company

LifeLabs is Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems.
We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.
We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal.
More than 112 million laboratory tests come through LifeLabs’ laboratories annually.
Our team of more than 6,000 passionate, caring, and diverse professionals works together to provide high quality testing and results.
At LifeLabs, you can make a meaningful impact on Canadians’ lives every day.
We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach.
LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program.
We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

Equal Opportunity

LifeLabs’ compensation programs are commensurate based on the role, skill, effort, responsibility and working conditions, irrespective of gender, race, ethnicity, beliefs, age or any other personal characteristics.
In accordance with LifeLabs’ Accessibility Policy, and the applicable Accessibility Acts within the provinces we operate in, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process.
Vaccinations are highly encouraged at LifeLabs’.