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About the Role

Cardless seeks a Director of Communications to own the public relations function, developing and executing a press, media, and executive visibility strategy. This role is crucial for building credibility and ensuring accurate, credible coverage of Cardless and its partners. It involves pitching journalists, drafting releases, and securing interviews and speaking opportunities, working closely with Product Marketing, Business Development, and Account Management. This is a hands-on, individual-contributor role focused on building relationships and generating quality coverage.

Responsibilities

Build and maintain relationships with reporters, editors, and outlets covering fintech, payments, and consumer brands.
Understand outlet beats and angles to pitch relevant stories.
Track the trade and business press landscape for relevant trends.
Represent Cardless credibly in direct conversations with the press.
Identify and pursue interviews, bylines, panels, and speaking opportunities for leadership.
Prepare executives for press interactions with talking points and compelling narratives.
Build a cadence of thought leadership to reinforce Cardless's positioning.
Coordinate with Product Marketing to ensure public messaging aligns with other company communications.
Plan and execute PR for new brand partnerships, including joint announcements.
Navigate partner communications approval processes for timely and accurate joint announcements.
Leverage partner launches as press moments to reinforce the broader market narrative.
Coordinate timing across press, product, and partnerships for cohesive launch moments.
Draft and manage press releases, media kits, and briefing documents.
Track coverage quality and placements, reporting on effectiveness.
Maintain media lists and outreach systems for repeatable relationship-building.
Flag reputational risks and negative coverage early, and collaborate on response strategies.

Requirements

Existing relationships with reporters and editors covering fintech, payments, or consumer brands.
Strong news judgment to identify and shape stories.
Ability to prepare executives for interviews, enhancing their sharpness and confidence.
Proficiency in writing clean, accurate press materials quickly.
Skill in cross-functional coordination for joint announcements and launches.
Composure under pressure to handle challenging situations effectively.
Willingness to perform hands-on pitching, writing, and relationship-building.
Proactive approach to shaping news and not just reacting to it.
Adaptability to handle unplanned coverage and respond quickly.
Ability to work in lockstep with Product Marketing.
Willingness to hold the line on timing for launches when necessary.

Skills

Public Relations
Media Relations
Executive Visibility Strategy
Press Release Writing
Media Pitching
Relationship Building
News Judgment
Executive Preparation
Cross-Functional Coordination
Crisis Communications
Thought Leadership Development
Product Marketing Collaboration
Partnership Communications

Location

San Francisco, CA

Work Type

In-office

Experience Level

Director

Salary/Compensations

$175,000–$220,000

Benefits

Meaningful Start-up equity
100% health, vision & dental primary coverage
75% health, vision & dental dependent coverage
Catered lunches
$250/month Commuter benefit
Parental leave
Team building events & happy hours
Flexible PTO with a minimum of 15 days off per year
Apple equipment
401k plan

About the Company

Cardless is a Series C consumer fintech company utilizing AI to enable major brands to integrate credit cards into their ecosystems.
The company offers a platform for brands to configure, launch, and grow credit card programs.
Customers include Coinbase, Bilt Rewards, Alibaba, Qatar Airways, and LATAM Airlines.
Cardless supports all three major card networks (Visa, Mastercard, American Express) and uses agentic servicing for efficient operations.
The company has experienced significant growth, scaling from $10 million to $150 million in run rate revenue in the past 12 months.
Cardless secured $60 million in Series C funding led by Spark Capital in September 2025, bringing total funding to over $170 million.
The team has grown to over 70 employees and is scaling towards profitability by the end of 2026.