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About the Role

Cardless is hiring its first product marketing hire, a senior, hands-on PMM who will define how we talk about ourselves in the market and build the narrative our business team uses to land our newest customers. This role exists to close the gap between market perception and the company's actual operations at the intersection of financial infrastructure, brand partnerships, and capital markets.

Responsibilities

• Define and continually sharpen how Cardless is positioned against competitors and alternatives.
• Translate positioning into language that works for both enterprise partners and consumers.
• Track competitors and adjacent players, keeping leadership current.
• Bring an outside-in view into internal roadmap conversations.
• Own content strategy, structure, and copy for cardless.com.
• Direct design and engineering resources to execute website changes.
• Ensure all public-facing surfaces tell a consistent story.
• Treat the website as a living asset, revisiting and rewriting it as the product and market change.
• Build and maintain core sales collateral, including pitch decks, one-pagers, case studies, competitive battlecards, and RFP boilerplate.
• Work in partnership with Business leadership to learn what's winning and losing deals and rebuild collateral accordingly.
• Turn live partner wins into case studies and proof points.
• Ensure collateral reflects current offerings and future direction.
• Plan and execute go-to-market for new products, features, and brand partnerships.
• Drive external content that reinforces positioning, including blog posts, case studies, and LinkedIn messaging.
• Prioritize and sequence launches for optimal market reception.
• Direct contract designers and agencies on graphics and creative assets.

Requirements

• 5–8+ years in product marketing with real ownership of positioning and messaging at a B2B or B2B2C company.
• A track record of owning both a company website and the sales collateral built from the same narrative.
• Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers and a separate but consistent story for consumer-facing card marketing.
• A builder, not just a strategist; this is a hands-on IC role.
• Experience working directly and iteratively with sales/partnerships teams.
• Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing.

Skills

• Narrative and Positioning Craft
• Two-Audience Fluency (B2B2C)
• Writing
• Sales Partnership
• Design Direction, Not Design Execution
• Judgment and Autonomy

Location

• San Francisco, CA

Work Type

• In-office 5 days a week

Experience Level

• 5-8+ years

Salary/Compensations

• $175,000–$220,000

Benefits

• Meaningful Start-up equity
• 100% health, vision & dental primary coverage
• 75% health, vision & dental dependent coverage
• Catered lunches
• $250/month Commuter benefit
• Parental leave
• Team building events & happy hours
• Flexible PTO with a minimum of 15 days off per year
• Apple equipment
• 401k plan

About the Company

• Cardless is a Series C consumer fintech that uses AI to make it easy for the world's largest brands to build credit cards into their ecosystems.
• Brands use Cardless to configure, launch, and grow credit card programs that delight their customers and strengthen their core business.
• Customers include Coinbase, Bilt Rewards, Alibaba, Qatar Airways, and LATAM Airlines.
• Cardless powers cards on all three major networks (Visa, Mastercard, and American Express) and uses agentic servicing to operate at a fraction of the headcount and cost that traditional card issuers require.
• The company has scaled from $10 million to $150 million in run rate revenue in the past 12 months.
• Cardless raised a $60 million Series C led by Spark Capital in September 2025, bringing total funding past $170 million.
• The team is past 70 people and scaling toward profitability by year-end 2026.