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About the Role

Axos seeks a Segment Marketing Specialist to accelerate full-funnel efforts for the Consumer Banking division. This role supports marketing strategy execution, develops plans aligned with business goals, and involves collaboration with stakeholders. The specialist will handle both strategic and day-to-day marketing execution for Axos Consumer Bank.

Responsibilities

• Collaborate with stakeholders to develop marketing strategies and ensure alignment with business strategy.
• Manage projects in Workfront, including campaign oversight and fulfilling requests, while maintaining communication with business partners.
• Oversee the development of marketing materials, manage campaigns and projects, and track performance metrics with support from the marketing services team.
• Develop and manage relationships with external partners and vendors.
• Analyze market trends and client insights to inform marketing strategies.
• Develop and manage lead generation, brand awareness, and nurture programs.
• Measure and report on the effectiveness of marketing campaigns.
• Stay updated on industry trends and best practices to enhance marketing deliverables and streamline operations.
• Review deliverables from the Marketing shared services group for brand, messaging, accuracy, consistency, and compliance.
• Research digital acquisition, SEO, and future marketing campaign effectiveness.
• Improve marketing quality and speed to market by evaluating and proposing process changes.
• Gather and analyze marketing and campaign data to create reports.
• Act as a business segment champion within Marketing and a Marketing champion within the business.
• Coordinate content, messaging, design, and tracking of marketing efforts across various channels with internal partners and external vendors.
• Conduct special projects and provide other business or marketing support as needed.

Requirements

• Bachelor’s degree.
• 3+ years of marketing experience (client-side or agency), including project management.
• Consumer Banking and/or Financial Services marketing experience is preferred.
• Strong project management skills; Workfront experience is helpful but not required.
• Excellent communication and interpersonal skills, with the ability to interact with business executives.
• Demonstrated self-starter with the ability to manage multiple projects and complex processes, and to problem-solve.
• Highly organized, analytical, and detail-oriented with the ability to prioritize work demands and adapt to changing priorities and deadlines.
• Experience with CRM and marketing automation tools such as Salesforce, Salesforce Marketing Cloud, and Interaction Studio.
• Experience developing and deploying account-based marketing strategies.
• Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio).

Skills

• Project Management
• Workfront
• Marketing Strategy
• Campaign Management
• Performance Metrics Tracking
• Vendor Management
• Market Trend Analysis
• Client Insights
• Lead Generation
• Brand Awareness
• Nurture Programs
• Marketing Campaign Effectiveness Measurement
• Digital Acquisition
• Search Engine Optimization (SEO)
• Process Improvement
• Data Analysis
• Reporting
• Paid Media
• Email Marketing
• Print Marketing
• Direct Mail
• Broadcast Marketing
• Website Marketing
• Social Media Marketing
• CRM
• Marketing Automation
• Salesforce
• Salesforce Marketing Cloud
• Interaction Studio
• Account-Based Marketing (ABM)
• Microsoft Office Suite (Excel, Word, Outlook, PowerPoint, Visio)

Location

• Geographic location

Work Type

• Full-time

Experience Level

• 3+ years of experience

Education Level

• Bachelor's degree

Salary/Compensations

• $70,500.00/Yr. - $77,000.00/Yr.
• Annual Discretionary Cash Bonus Target: 10%
• Annual Discretionary Restricted Stock Units Bonus Target: 10%

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave
• 3 weeks’ Vacation
• Holidays (about 11 a year)
• HSA or FSA account
• Voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program
• 529 Savings Plan
• Employee Mortgage Loan Program
• Free access to an Axos Bank Account with Self-Directed Trading

About the Company

• Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want.
• Axos is a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.
• Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Equal Opportunity

• Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.
• All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.
• Axos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States.
• The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
• IER Right to Work Poster (English/Spanish)
• E-Verify Participation Poster (English/Spanish)