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About the Role
Lead all aspects of 360-degree omnichannel Marketing & Communications in North America, developing and implementing strategies to drive brand positioning, consumer awareness, client journey, and revenue growth. This role requires an entrepreneurial mindset and operational discipline, fostering strong partnerships to deliver engaging client experiences and meaningful results.
Responsibilities
- Own strategic allocation and accountability of the A&P budget, ensuring clear ROI tied to regional P&L.
- Drive integrated marketing and communications strategies across all departments.
- Serve as a key member of the North America Executive Committee and primary strategic partner with HQ.
- Define and localize the Maison's brand narrative for North America, adapting HQ guidelines for product launches and messaging.
- Oversee integrated media strategy for brand building and performance, directing agency partnerships.
- Cultivate relationships within entertainment, sports, and cultural industries for high-visibility placements and manage local brand reputation.
- Define the strategic vision for the B2C event calendar with built-in ROI measurement.
- Own the North America CRM strategy in partnership with commercial heads, championing a client-centric mindset and designing personalized client journeys.
- Build, mentor, and develop a high-performing marketing and communications team, fostering innovation and agility.
Requirements
- 12–15 years of progressive marketing/communications experience.
- At least 7 years leading cross-functional teams, ideally within luxury, premium retail, or hospitality.
- Deep understanding of the luxury client, brand codes, and the North American market dynamics.
- Proven track record in strategic A&P budget management with measurable ROI and driving transformational change.
- Exceptional executive-level communication, presentation, and negotiation skills, with the ability to influence diverse stakeholders.
- A strategic, creative, and analytical mindset, leveraging data for informed decision-making.
- Demonstrated entrepreneurial approach to building impactful partnerships and activations.
- Proficiency with relevant marketing technologies (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, SAP) and analytics tools.
- Fluent English is essential.
- French or Italian is a strong asset.
- Willingness to travel.
Skills
- Marketing
- Communications
- Omnichannel Strategy
- Brand Positioning
- Consumer Awareness
- Client Journey Management
- Revenue Growth
- Budget Management
- ROI Analysis
- Integrated Marketing
- Media Strategy
- Digital Marketing
- Print Marketing
- Social Media Marketing
- Out-of-Home Advertising
- Relationship Cultivation
- CRM Strategy
- Team Leadership
- Mentoring
- Innovation
- Agility
- Executive Communication
- Presentation Skills
- Negotiation Skills
- Stakeholder Influence
- Strategic Thinking
- Creative Thinking
- Analytical Thinking
- Data Analysis
- Entrepreneurial Mindset
- Partnership Building
- Salesforce Marketing Cloud
- Adobe Experience Cloud
- SAP
- Analytics Tools
Location
- North America
Work Type
- Full-time
Experience Level
- VP Level
- 12-15 years experience
- 7+ years leadership experience
Salary/Compensations
- $220k - $248k
Benefits
- Medical
- Dental
- Vision
- Health Savings Accounts
- Flexible Spending Accounts
- Life Insurance
- Disability Benefits
- 401(k) with employer match
- Paid Time Off
- Wellness Reimbursement Benefit
- Employee Assistance Program
- Volunteer Days Off
About the Company
- Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function.
- Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.
- Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.
- Join a dynamic Maison spirit that values and empowers your unique skills and contributions.
- Be part of a culture rooted in Collaboration, Shared Accountability and Excellence in Execution.
- Collaborate across borders and cultures, gaining invaluable international experience.
- Embark on a fulfilling career journey within Panerai and across the Richemont Group.