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About the Role

We are seeking a growth marketer to own and expand customer retention and CRM initiatives. This role offers a significant opportunity within an established, fast-growing DTC brand with a loyal global community and strong creative identity. You will be responsible for shaping strategy, building the roadmap, and implementing a test-and-learn approach to drive measurable commercial impact.

Responsibilities

• Own and optimize the email & SMS program in Klaviyo, including building and reporting on lifecycle flows and the weekly campaign calendar.
• Develop the CRM/retention roadmap and customer segmentation across the full post-purchase journey.
• Plan and execute A/B tests on creative, offers, subject lines, and send times, reporting against retention KPIs.
• Own retention reporting, including repeat purchase rate, customer LTV, churn, and email/SMS revenue, and share insights with the wider Ecommerce team.

Requirements

• Demonstrable evidence of sharp thinking, intellectual curiosity, and a bias to action.
• A structured, hypothesis-led approach to problem-solving.
• Ability to form a view, test it, analyze data honestly, and iterate.
• Self-starter mentality with a desire for channel ownership in a fast-paced team.
• Enthusiasm for learning a channel end-to-end.
• Strong copy and creative judgment; ability to take ideas from concept to live test independently across email and SMS.

Skills

• Klaviyo expertise (or comparable ESP) for building flows, segments, and campaigns.
• Confidence with retention metrics such as LTV, repeat purchase rate, churn, and cohort analysis.
• Demonstrable record of growing repeat purchase rate and CRM-driven revenue.
• Commercial and analytical mindset.
• Loyalty or subscription experience (nice to have).
• Clear test-and-learn examples with evidence of uplift achieved (nice to have).

Location

• Hoxton office

Work Type

• Hybrid working model

Experience Level

• 2–4 years in CRM / retention / lifecycle marketing, ideally at a DTC ecommerce or consumer brand

Salary/Compensations

• Competitive salary reflective of experience and impact

Benefits

• Significant opportunity for growth, ownership, and career progression
• 30% Friends & Family discount on all Mous products
• 25 days’ holiday + 8 bank holidays
• 1 month paid leave after 5 years’ service
• Cycle to Work Scheme
• Charlie HR perks and discounts
• Regular socials, events, and on-site activities (including an on-site gym)

About the Company

• Mous is a brand dedicated to creating tech and lifestyle products that are fit for purpose, perform as promised, and empower users.
• With over 10 years of experience, Mous pushes product performance through first-principles design, real-world testing, and significant R&D investment.
• The company has built world-class in-house marketing capabilities, creating engaging, performance-led content for a passionate, fast-growing community.
• Mous aims to raise industry standards and build one of the most effective consumer brands globally.

Equal Opportunity

• Mous is an equal opportunity employer.
• We celebrate individuality and are committed to building a diverse team with a wide range of experiences, perspectives, and backgrounds.