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About the Role

We are seeking a VP of Marketing to be the second-in-command on the marketing team, reporting directly to the SVP, Head of Marketing. This role requires deep expertise across paid, owned, earned, and shared content and media, with the ability to deploy them to build a strong brand voice. The ideal candidate will think strategically and execute hands-on, working across all audiences and teams to establish Atmosphere TV as a recognized name in the industry. This is a collaborative, human-centric role for individuals comfortable with both high-level ideation and detailed execution.

Responsibilities

• Elevate marketing touchpoints to ensure Atmosphere TV is unmistakably and memorably itself.
• Partner with the SVP to develop and codify a brand narrative resonating across all audiences and creating market differentiation.
• Identify and lead new brand-building initiatives, including sponsorships, experiential marketing, thought leadership, and creator partnerships.
• Own the integrated marketing strategy across all channels, focusing on content marketing, social media, influencer marketing, and digital paid media.
• Build and execute multi-channel campaigns from concept to measurement to drive brand recognition and audience growth.
• Lead the editorial brand calendar and social media presence, maintaining a strong brand voice and fostering community engagement.
• Bring new creative thinking to all work and collaborate with the Head of Creative.
• Serve as the internal strategic lead for the PR agency relationship, generating ideas, pitches, and momentum for earned media.
• Identify and develop compelling story angles for industry publications like Ad Age, Adweek, and Digiday.
• Build notable moments that leverage internal team and roadmap to share the company's story externally.
• Develop a content marketing engine including thought leadership, editorial, video, social-first content, and executive narratives tailored to each audience.
• Implement rigorous measurement of content performance to continuously refine strategy.
• Partner with the events team to apply a marketing lens to all Atmosphere TV presences at events like Cannes Lions and industry trade shows.
• Conceive and activate intentional brand moments that go beyond transactional sponsorships.
• Collaborate with ad sales, product, and executive leadership to align marketing efforts with business goals.
• Help grow and mentor the marketing team, modeling a collaborative, high-craft culture.
• Adopt a test-and-learn mindset, proposing new approaches, running experiments, measuring results, and sharing findings.

Requirements

• 12–15+ years of marketing experience, with significant time on the brand/client side, agency side, or both.
• Ability to hold strategic brand conversations and execute detailed tasks such as building influencer briefs, writing social captions, and briefing PR agencies.
• Deep fluency in paid, owned, earned, and shared channels, understanding their integration and prioritization.
• Proven ability to translate company offerings into compelling narratives for marketers, venue owners, creators, and press.
• Experience building social, content marketing, and influencer programs from scratch.
• Experience working with PR agencies as a strategic thought partner, bringing ideas and driving their best work.
• A curious and sharp thinker who stays current with industry trends.
• A warm, direct, collaborative leadership style, allergic to unnecessary hierarchy.
• Comfortable working in ambiguity and energized by building within a growing organization and marketing team.
• Familiarity with the B2B marketing landscape, including marketing to brand marketers/advertisers and business operators.
• Background working with or alongside media agencies, PR firms, or strategic advisory partners.
• Experience at a company actively building brand recognition.

Skills

• Paid media
• Owned media
• Earned media
• Shared media
• Content marketing
• Social media strategy
• Influencer strategy
• Digital paid media
• Brand building
• Narrative development
• PR strategy
• Content strategy
• Event marketing
• Experiential marketing
• Cross-functional leadership
• Team mentorship
• Data analysis
• Campaign management
• Storytelling

Location

• Remote

Work Type

• Full-time

Experience Level

• VP level
• 12-15+ years

Salary/Compensations

• $200,000 - $235,000

Benefits

• Company Equity
• Company 401(k) with employer matching
• Competitive insurance plans
• Flexible Time Off Policy

About the Company

• Atmosphere TV occupies a unique space in media and is beginning to tell its story.
• The company offers real ownership and visibility with a team that cares deeply about the craft.
• Atmosphere TV operates with momentum and without bureaucracy.
• It is a place to build something meaningful alongside thoughtful, creative, and skilled individuals.

Equal Opportunity

• Atmosphere is committed to building a diverse, inclusive team where creativity, innovation, and teamwork thrive.
• Encourages applications from individuals whose experience doesn't perfectly align with every qualification.