About the Role
We are seeking someone to elevate brand ambition and lead client thinking about their business potential. This role requires building meaningful relationships within the agency and with clients, acting as a partner to the account team, a collaborator with creative, a consigliere to clients, and a leader to the planning group. The ideal candidate will also contribute to agency development through new business pitches, committees, task forces, and mentoring strategy talent.
Responsibilities
- Create, build, and manage brand strategies across a portfolio, including writing creative briefs and guiding the development and presentation of creative work.
- Lead annual planning with clients based on yearly business goals.
- Bring proactive ideas to clients to push brands into new spaces.
- Design and implement research projects to address client business issues, gain insight into target audiences, and test ad concepts.
- Lead and mentor the department.
- Provide professional development opportunities and on-the-job training as needed.
Requirements
- 15+ years of experience in strategic brand planning within a creative agency setting.
- Experience leading and mentoring other strategists and planners.
- Ability to work directly with clients and develop relationships accordingly on behalf of the agency.
- Rigorous brand building capabilities, without a rigid approach.
- Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, instinct for popular culture, and a nuanced understanding of creative work.
- Strong command of most forms of quantitative and qualitative research methodologies, and working knowledge of when and how to apply them to a given client challenge.
- Excellent analytical, communication, and presentation skills.
Skills
- Strategic brand planning
- Client relationship management
- Abstract thinking
- Trend spotting
- Pattern recognition
- Human behavior insight
- Popular culture instinct
- Creative work understanding
- Quantitative research methodologies
- Qualitative research methodologies
- Analytical skills
- Communication skills
- Presentation skills
Experience Level
- 15+ years
Salary/Compensations
- $280,000—$350,000 USD
Benefits
- Competitive benefits package
About the Company
- Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas for 75 years.
- Ogilvy builds on its legacy through Borderless Creativity, innovating across advertising, public relations, relationship design, consulting, and health capabilities with global collaboration.
- Ogilvy ranks as the #1 global agency network for creative excellence and effectiveness by WARC.
- Ogilvy is a WPP company (NYSE: WPP).
- WPP is the trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
- WPP uses its agentic marketing platform, WPP Open, to help clients navigate change, capture opportunity, and deliver transformational growth.
- DAVID is a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, São Paulo, and Bogotá.
- DAVID is part of WPP and Ogilvy's global creative network and is recognized for its creative reputation with over 200 Cannes Lions and EFFIE awards.
- DAVID has been named Agency of the Year at D&AD, The One Show, and The Clio Awards.
- DAVID is responsible for campaigns for major brands including Google, Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz.
- DAVID has a history of creating Super Bowl commercials, producing 9 spots over 6 years.
Equal Opportunity
- Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
- Ogilvy is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact accommodations@ogilvy.com.
