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About the Role

The Sales Development Representative is a critical member of the True North Insights revenue organization, responsible for driving top-of-funnel pipeline generation across corporate, consulting, and financial services markets. This role serves as the foundation of our go-to-market motion, supporting senior sales reps through disciplined outbound prospecting, strategic account mapping, and consistent meeting generation. Success requires a high standard of daily execution, continuous improvement, and professionalism.

Responsibilities

Execute high-volume outbound prospecting across corporate, consulting, and financial services accounts.
Cold call decision makers and gatekeepers daily.
Write customized, research-backed emails tailored to each prospect.
Map target organizations to identify stakeholders and understand reporting structures.
Set qualified meetings for senior sales reps and ensure clean handoffs.
Manage new logo prospecting and expansion outreach within existing accounts.
Log all activity and maintain CRM hygiene.
Ramp knowledge of how strategy teams, consulting practices, and financial services firms use expert networks.

Requirements

Bachelor’s degree with any academic background.
0-2 years of professional sales or business development experience.
Comfortable with cold calling.
Ability to write well and produce compelling emails quickly.
Disciplined with time and pipeline management.
Competitive and motivated by quotas.
Coachable and able to act on direct feedback.
Positive, motivated, goal-oriented mentality.

Skills

Outbound prospecting
Cold calling
Written communication
Account mapping
CRM management
Sales

Location

New York City

Work Type

Full-time

Experience Level

0-2 years

Education Level

Bachelor's degree

Salary/Compensations

$65,000 - $75,000 base + uncapped commission

Benefits

Health, dental, vision insurance
401K
Free daily lunch, snacks, Monday breakfast
Regular team events
Monthly commuter stipend
Monthly mobile phone stipend

About the Company

True North Insights is a global expert network connecting organizations with subject matter experts.
Founded in 2019 in New York City, the firm is rapidly growing and expanding globally.
The company believes the right knowledge can move the world forward, providing frictionless access to insights for confident decision-making.
Website: https://truenorthinsights.com/