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About the Role

We are seeking a Director, GM of Brand Advertising to lead the strategy, commercial model, and go-to-market for eBay’s brand advertising business. This role reports to the Head of Advertising within the Services Business Unit and will own the vision and roadmap for how brands show up across eBay, driving both long-term brand value for our partners and sustainable revenue growth for eBay. This role sits at the intersection of advertising strategy, partnerships, product, and P and L ownership.

Responsibilities

Define the multi-year strategy for eBay’s brand advertising business, aligned with eBay’s broader Ads, Services, and Focus Categories priorities.
Segment and prioritize brand advertising opportunities and formats based on customer needs, advertiser objectives, economics, and strategic fit.
Develop clear theses on where to innovate in product, where to deepen partnerships, and how to differentiate eBay’s brand advertising offering in the market.
Translate strategy into a focused roadmap of initiatives with clear objectives, financial impact, and timelines.
Shape and refine brand advertising products, packages, and solutions that meet the needs of brands, agencies, and sellers.
Partner with Ads Product and Engineering to define requirements for new formats, targeting capabilities, measurement, and buying workflows.
Collaborate with Sales and account teams to build compelling narratives, sales materials, and standard methodologies.
Develop external partnerships to enhance the value and performance of eBay’s brand advertising ecosystem.
Own the commercial performance of the brand advertising portfolio, including revenue, yield, advertiser retention, and campaign effectiveness.
Define, track, and report on key performance indicators across formats, customers, verticals, and markets.
Optimize economics over time through pricing, packaging, inventory and yield management.
Lead regular business reviews with internal leadership and key partners, surfacing insights, opportunities, and risks with clear recommendations.
Partner with category and regional teams to ensure brand advertising solutions are tailored to vertical and market needs.
Work closely with eBay Ads, Performance Advertising, and other Services lines of business to design integrated offerings.
Collaborate with Marketing and Communications to build the external profile of eBay’s brand advertising business.
Serve as a key voice for Brand Advertising in cross-functional forums.
Build and lead a high-performing Brand Advertising team.
Establish clear goals, operating rhythms, and decision mechanisms that enable the team to move quickly while remaining aligned with broader company and Ads priorities.
Foster a culture of accountability, collaboration, inclusion, and customer-centricity.
Represent Brand Advertising in executive forums, providing concise, insight-rich updates on strategy, performance, customer feedback, and upcoming decisions.

Requirements

10 or more years in advertising, media, partnerships, or commercial leadership roles within technology, ecommerce, marketplaces, publishers, or agencies.
Proven track record of building, scaling, or transforming brand or media businesses, including ownership of revenue, product positioning, and go-to-market.
Deep commercial and strategic competence, including comfort with P and L ownership, pricing and packaging, financial modeling, and investment cases.
Strong critical thinking skills, with the ability to break down ambiguous problems, create clear frameworks, and translate strategy into actionable plans.
Demonstrated ability to operate in highly cross-functional, matrixed environments and influence partners across Product, Engineering, Sales, Marketing, Finance, Legal, and regional teams.
Experience working directly with brands and agencies, with strong relationship-building and negotiation skills.
Excellent communication skills, including the ability to craft executive-ready narratives and simplify sophisticated topics for diverse audiences.
High sense of ownership and results orientation, with a track record of driving initiatives from idea through launch, optimization, and scaling.
Passion for crafting brand experiences that are useful, respectful of customers, and additive to the marketplace experience.

Skills

Advertising strategy
Commercial model development
Go-to-market strategy
Brand advertising
Partnerships
Product management
P and L ownership
Pricing and packaging
Financial modeling
Investment cases
Critical thinking
Cross-functional leadership
Relationship building
Negotiation
Communication
Results orientation
Team leadership

Location

Remote

Work Type

Full-time

Experience Level

10+ years of experience
3+ years leading brand or media portfolios at scale

Education Level

BA or BS degree required
MBA or other advanced degree preferred

Salary/Compensations

$210,800 - $281,400

Benefits

Health benefits
Retirement programs
Paid time off
Parental leave
401(k) eligibility

About the Company

eBay is a global ecommerce leader that empowers millions of buyers and sellers in more than 190 markets.
The company is committed to pushing boundaries and reinventing the future of ecommerce.
eBay values customer focus, authenticity, bold ideas, and inclusivity.
The Brand Advertising at eBay team helps sellers and brands tell their stories, reach new audiences, and build lasting relationships.
They offer a suite of upper- and mid-funnel solutions, including onsite display, video, sponsorships, and offsite media.

Equal Opportunity

eBay is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.
Accommodation is available for individuals with needs requiring accommodation.