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About the Role
This strategic leadership role is responsible for leading the relaunch of a recognized retail brand, shaping its market position and customer experience across an omnichannel ecosystem. You will champion the brand's cultural relevance, customer connection, and long-term retail presence.
Responsibilities
- Set the long-term brand strategy, positioning, and messaging architecture for the relaunch.
- Lead integrated brand, communications, PR, partnership, and retail marketing strategies.
- Own the creative direction and brand governance model.
- Translate customer insight, competitive intelligence, and business priorities into a clear marketing agenda.
- Partner with Merchandising, eCommerce, Operations, Technology, and Customer Experience leaders to align brand strategy.
- Manage marketing investment across various channels, ensuring allocation to high-impact growth opportunities.
- Define the full-funnel growth strategy across eCommerce, CRM, SEO, SEM, email, SMS, paid media, affiliates, and emerging channels.
- Establish marketing performance goals, measurement frameworks, and optimization routines.
- Lead eCommerce and customer journey priorities to improve discovery, navigation, conversion, personalization, and post-purchase engagement.
- Use customer, sales, site, CRM, and campaign data to identify growth opportunities and inform decisions.
- Partner with Merchandising and eCommerce teams to ensure product storytelling and promotional planning support customer demand and revenue goals.
- Lead, coach, and develop a high-performing marketing team.
- Operate as a senior cross-functional business leader, partnering with the President and executive team.
- Build strong operating rhythms with Merchandising, eCommerce, Technology, Operations, Finance, and Customer Experience teams.
Requirements
- Bachelor’s degree in marketing or related field.
- 7-10+ years of progressive experience in brand and digital marketing leadership.
- Experience working for an eCommerce retailer with direct experience in Performance Marketing.
- Proven track record of delivering digital and brand growth for multi-category businesses using data and brand tracking to make strategic decisions.
- Strong leadership skills with experience managing budgets and high-performing teams.
- Ability to manage budgets, project timelines, and team growth effectively.
- Knowledge of best practices for web content, conversion optimization, site hierarchy, accessibility, and site speed.
- Experience using platforms like Shopify, Amazon, or similar eCommerce environments.
- Understanding CAN-SPAM and CASL compliance.
- Proven experience working with a top-tier Email Service Provider (ESP).
- Experience in copywriting and/or design, and/or with HTML and CSS.
Skills
- Brand Strategy
- Digital Marketing
- Omnichannel Marketing
- eCommerce
- CRM
- Customer Lifecycle Strategy
- Retail Marketing
- Communications
- Performance Marketing
- Brand Positioning
- Messaging Architecture
- Creative Direction
- Brand Governance
- Customer Insight Analysis
- Competitive Intelligence
- Marketing Agenda Development
- Acquisition Strategy
- Retention Strategy
- Loyalty Programs
- Revenue Growth
- Brand Equity Management
- Merchandising Alignment
- Product Storytelling
- Promotional Planning
- Marketing Investment Management
- ROI Accountability
- Full-Funnel Growth Strategy
- SEO
- SEM
- Email Marketing
- SMS Marketing
- Affiliate Marketing
- Customer Lifetime Value Optimization
- Marketing Performance Measurement
- Optimization Routines
- Customer Journey Optimization
- Personalization
- Post-Purchase Engagement
- Data Analysis
- Budget Management
- Team Leadership
- Project Management
- Web Content Best Practices
- Conversion Optimization
- Site Hierarchy
- Accessibility
- Site Speed Optimization
- Shopify
- Amazon
- CAN-SPAM Compliance
- CASL Compliance
- Email Service Provider (ESP) Platforms
- Copywriting
- Design
- HTML
- CSS
Work Type
- Full-time
Experience Level
- Director
- Senior Level
Education Level
- Bachelor's degree in marketing or related field
Salary/Compensations
- $130,000.00 - $170,000.00 annually
About the Company
- Bed Bath & Beyond Canada is entering a bold new chapter and we’re building the founding team that will define what this iconic brand becomes next.
- This is a rare, career-defining opportunity to help create, launch, and scale a national retail platform from the ground up, with the backing of one of Canada’s most respected retail companies.
Equal Opportunity
- We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve.
- We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.
- Upon request, accommodations are available during all stages of the recruitment process.