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About the Role

As Generative AI Designer, you will create compelling visual content that brings our products, campaigns and brand to life across paid media, social media, CRM, retail and digital channels. You will develop high-quality static and motion creative that enables our markets to execute campaigns consistently while maintaining the premium standards expected of one of Britain's most iconic motorcycle brands. You will help evolve Norton's creative capability through the adoption of AI-powered design tools and workflows, improving both the quality and efficiency of creative production while ensuring every output reflects the Norton's distinctive visual identity.

Responsibilities

Lead the design and production of premium creative assets across paid media, social media, CRM, retailer communications, websites and campaign toolkits
Deliver high-quality static, motion and video content that reflects Norton's premium design language while meeting the practical needs of regional marketing teams across multiple international markets
Create engaging motion graphics, animation and short-form video content that showcases Norton's products and campaigns across digital channels
Produce assets optimised for platform best practice while balancing creative excellence with commercial effectiveness
Use AI-powered creative tools including Figma Make/Weave, Adobe Firefly and other emerging technologies to accelerate concept development, creative production and asset adaptation
Continuously explore new workflows that improve quality, efficiency and consistency without compromising creative standards
Translate global campaign master assets into market-ready creative for regional teams across Europe, North America and Asia
Ensure every adaptation maintains brand consistency while meeting local market requirements, channel specifications and campaign objectives
Develop scalable templates, design systems and production frameworks that enable regional marketing teams to efficiently create and deploy on-brand communications
Maintain organised asset libraries and ensure version control across campaign assets
Partner closely with Brand, Performance Marketing, Product Marketing and Regional Marketing teams to understand campaign objectives and translate strategic briefs into compelling creative executions
Collaborate with external agencies and production partners where required to deliver integrated campaigns
Support the development of campaign concepts through mood boards, visual exploration, presentation design and creative direction
Champion Norton's premium visual identity across every customer touchpoint and ensure the highest standards of creative craft are maintained
Manage multiple creative projects simultaneously, ensuring all assets are delivered accurately, on time and to the highest standard
Review outputs for quality, consistency and technical accuracy across all channels and formats

Requirements

Proven Experience in graphic design, motion design or creative production, ideally within automotive, luxury, premium consumer brands or creative agencies
A portfolio demonstrating exceptional craft across digital design, motion graphics and social-first creative is essential
Advanced proficiency in Adobe Creative Cloud, including After Effects, Premiere Pro, Photoshop, Illustrator and InDesign, with strong experience creating motion graphics, digital advertising, social media content and campaign assets across multiple digital platforms
Practical experience using AI-powered creative tools such as Figma Make/Weave, Adobe Firefly, ChatGPT or equivalent technologies to enhance creative development and production
Comfortable experimenting with new tools and integrating them into everyday creative workflows
Strong understanding of digital production techniques, platform specifications and content optimisation across paid social, organic social, CRM, web and retailer communications
Able to balance exceptional creative standards with efficient production at scale
Excellent understanding of typography, layout, composition and visual storytelling
Able to translate brand strategy into compelling creative executions that reinforce Norton's premium positioning across every customer touchpoint
Exceptional organisational skills with the ability to manage multiple projects, priorities and stakeholders simultaneously
Comfortable working within a fast-paced global marketing environment while maintaining accuracy, attention to detail and delivery against deadlines
A confident communicator who works effectively across marketing, product, commercial and regional teams
Able to present creative ideas clearly, respond positively to feedback and build strong working relationships across the organisation
Passionate about design, emerging technologies and creative innovation
Demonstrates a proactive approach to learning new tools, challenging existing ways of working and helping evolve Norton's creative capability

Skills

Graphic design
Motion design
Creative production
Adobe Creative Cloud
After Effects
Premiere Pro
Photoshop
Illustrator
InDesign
Figma Make/Weave
Adobe Firefly
ChatGPT
Typography
Layout
Composition
Visual storytelling
Brand strategy
Project management
Stakeholder management
Communication
Feedback response
Relationship building
Design
Emerging technologies
Creative innovation
Learning new tools
Challenging existing ways of working

Location

Solihull, West Midlands

Work Type

Full-time

Experience Level

Mid-level

Salary/Compensations

Competitive salary package

Benefits

33 days of holiday (inc. Bank Hols)
Generous pension scheme
Private Medical Insurance
Cash Back Programme
Life insurance (4x salary)
FREE fruit
WeCare Employee Assistance Programme (online GP services, dietary advice, mental health support, bereavement counselling, fitness programme)
Ideas for Excellence scheme
Free electric bicycle hire
On-site free parking
FREE electric charge points

About the Company

Iconic, British motorcycle brand with over 120 years of history
New state-of-the-art facilities in Solihull, West Midlands
Part of the TVS Motor family
Entering a new era of global success
Values respect, trust, and responsibility
Values personal development, teaching, and learning
Opportunity to grow and learn alongside talented and dedicated people
Shaping the future of a legendary brand
Entrepreneurial environment within a larger, well-funded company with ambitious long-term goals
Diverse and international team
Committed to continually improving reward offering in line with business growth plan