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About the Role

Beano Brain is seeking a Sales Support Assistant to enhance commercial discipline, data quality, and campaign effectiveness. This role will ensure the sales team focuses on high-value opportunities and measurable outcomes, driving consistent pipeline growth and commercial conversion through prospect generation, CRM data maintenance, and targeted outreach.

Responsibilities

• Deliver a consistent flow of prioritised, high-quality prospects aligned to target sectors.
• Execute personalised, insight-led outreach campaigns to increase engagement and generate qualified leads.
• Maintain complete, accurate, and timely CRM records for reliable pipeline visibility and reporting.
• Plan and support execution of events and trade shows to expand reach and strengthen client relationships.
• Utilise CRM tools, automation, and AI-assisted research and outreach techniques to improve targeting and scale activity.
• Implement ad-hoc improvements to commercial processes and collateral as needed.

Requirements

• Applies established analytical techniques to extract insight from CRM and campaign data.
• Produces clear reports on pipeline activity, engagement trends, and performance.
• Builds effective working relationships with internal teams and external contacts.
• Communicates clearly and supports engagement activities that strengthen commercial outcomes.
• Executes targeted digital outreach campaigns, applying segmentation and personalisation.
• Uses CRM systems (e.g. HubSpot) to manage data, track activity, and ensure process compliance.
• Maintains system accuracy and supports reporting needs.
• Creates clear, concise, and tailored outreach content aligned to audience needs and commercial objectives.
• Identifies and applies AI and automation tools to improve research, outreach, and campaign efficiency.
• Experience with reporting on Hubspot CRM is desirable.
• Some use or awareness of AI tools for development (e.g., Apollo, Claude, Copilot) is desirable.
• Background or previous exposure to Insights or Business Services is desirable.
• Previous experience or interest in Kid-oriented industries is desirable.
• Actively researches sectors, clients, and trends to improve targeting quality.
• Seeks data and insight to refine outreach and engagement approaches.
• Tests and iterates outreach methods, messaging, and tools.
• Uses data to evaluate effectiveness and scale what works.
• Takes accountability for lead quality, data accuracy, and activity delivery.
• Tracks performance and acts quickly to address gaps or underperformance.
• Works closely with sales, marketing, and insight teams to align activity.
• Shares learning, best practice, and insights to improve collective performance.

Skills

• Data Analytics
• Stakeholder Relationship Management
• Digital Marketing
• IT Operations / CRM Utilisation
• Information Content Authoring
• Emerging Technology Monitoring
• Hubspot CRM reporting
• AI tools for development (Apollo, Claude, Copilot)
• Research
• Data analysis
• Outreach
• Campaign execution
• CRM management
• Content creation
• Automation

Location

• Dundee, UK
• London, UK

Work Type

• Occasional travel to London, UK

Experience Level

• Upskill in sales from an experienced Commercial Director

About the Company

• Beano Brain is a leading kid, youth and family insights agency.
• Beano Brain is part of the DC Thomson media and publishing company.
• Beano Brain is a team of collaborators who balance being supportive and transparent with rebel thinking.
• Beano Brain fosters a non-hierarchical environment where team members take initiative and aren’t afraid to challenge each other’s thinking.
• Beano Brain gives everyone on the team a voice.