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About the Role

We are seeking an analytical, detail-oriented, and highly motivated Associate Manager, Activation to join Media Futures Group, a dedicated division serving Google. In this role, you will support a variety of different brands and campaigns, acting as a crucial team player to drive activation success. This role is ideal for someone with a solid understanding of digital media, particularly programmatic advertising, who is eager to learn, adapt, and grow within a collaborative, fast-paced team.

Responsibilities

Lead the setup, execution, and day-to-day management of programmatic & digital campaigns (i.e. Newsletter & podcasts), primarily focusing on Google Ads and DV360.
Oversee media buys with a heavy emphasis on YouTube activation, while collaborating with various external vendors.
Partner with planning and account teams to support multiple lines of business across the Google portfolio.
Monitor, analyze, and optimize campaigns to ensure key performance indicators (KPIs) and client objectives are met.
Serve as a point of contact for key external partners while actively managing day-to-day relationships, coordinate reporting and proactively resolve campaign execution issues to ensure successful delivery.
Maintain an exceptional level of attention to detail to ensure accurate tracking, budget pacing, and flawless execution.

Requirements

1 to 2 years of hands-on experience activating programmatic and paid search campaigns.
High Attention to Detail: A meticulous approach to campaign setup, numbers, and tracking.
Curious & Eager to Learn: An open mind with a passion for digital marketing and a desire to be trained up on new platforms and strategies.
Adaptability: The ability to easily pivot and support different campaign types and brands as client needs shift.
Strong verbal and written communication skills to effectively collaborate with internal teams and vendor partners.

Skills

Programmatic advertising
Google Ads
DV360
YouTube activation
Paid Social
Digital media

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

1-2 years

Education Level

Certifications in Google Ads, DV360, or other major programmatic platforms are a strong bonus.

Salary/Compensations

$45,000—$95,000 CAD

Benefits

Competitive medical, group retirement plans, vision, and dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.
Embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity, Create an Open environment by Balancing People and Client Experiences by Cultivating Trust, Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.