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About the Role

We are seeking an experienced, commercially minded Membership Marketing Campaign Lead to drive demand generation and member engagement for Procurement Leaders' global membership community. This role focuses on generating new business pipeline and requires full ownership of marketing campaigns from ideation to execution, with heavy stakeholder management and a focus on pipeline generation, conversion rates, and sales alignment.

Responsibilities

Develop and own multi-channel campaign plans to drive new business pipeline, achieve MQL targets, and support overall revenue outcomes.
Build strong, integrated relationships with sales stakeholders, acting as the bridge between marketing and the sales cycle to improve conversion rates.
Own the execution of marketing campaigns across email, LinkedIn, web, and paid media, including writing copy and supporting design.
Adopt a test-and-learn mindset, analyzing data and iterating rapidly to improve campaign performance.
Tailor messaging and narratives to distinct audiences within Procurement based on seniority, location, and industry.
Project manage key content launches, managing expectations and leading internal stakeholder communications.
Manage budget and report to the leadership team on campaign ROI, pipeline impact, and recommendations for growth.

Requirements

3-5 years of experience in marketing, ideally within B2B or professional services sectors.
Experience with executive or membership audiences is a plus.
Proven ability to link marketing activities directly to revenue outcomes.
Ability to provide examples of past campaigns that successfully drove pipeline and sales alignment.
Native user of AI tools integrated into daily workflow for copywriting, data analysis, and optimization.
Sharp understanding of tone and message nuance, with the ability to tailor communications for executive and membership audiences.
Strong understanding of marketing automation (Marketo preferable).
Highly analytical with a track record of testing, learning, and optimizing engagement rates.
Strong cultural leadership skills.
Exceptional cross-functional collaboration.
Ability to manage complex stakeholder relationships independently.

Skills

Demand generation
Member engagement
Marketing campaign management
Pipeline generation
Conversion rate optimization
Sales alignment
Email marketing
LinkedIn marketing
Web marketing
Paid media
Copywriting
Data analysis
Marketing automation
Stakeholder management
Budget management
ROI reporting
AI tools

Location

London

Work Type

Hybrid

Experience Level

3-5 years

About the Company

The World 50 Group Way is our unified cultural framework that defines who we are and how we operate, shaped by insights and input from our associates. It brings together our mission, purpose, values, and DNA to foster a culture of community, collaboration, learning, and lasting impact.
Our DNA includes being Member Obsessed, Entrepreneurial, Collaborators, Learners, Humble, and Community-focused.
As a purpose-driven company, we’re dedicated to building a workplace where people from different backgrounds can do their best work.
Our company value One & All demonstrates our commitment to creating a place where every individual feels seen, supported, and free to bring their whole selves to work.
We focus on cultivating an environment that celebrates difference, empowers connection, and accelerates the success of our members and their organisations.

Equal Opportunity

Our company value One & All demonstrates our commitment to creating a place where every individual feels seen, supported, and free to bring their whole selves to work.
We focus on cultivating an environment that celebrates difference, empowers connection, and accelerates the success of our members and their organisations.