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About the Role

Join Dentsu Creative as a Senior Copywriter, contributing high-quality copy and concepts across campaigns. You will shape tone and messaging, collaborate with cross-functional teams, and deliver thoughtful, inclusive, and effective creative work. This role offers endless opportunities for personal growth and development within a creative network that delivers impactful ideas.

Responsibilities

• Develop insightful, objective-driven concepts and copy that build brand voice, personality, and cultural relevance.
• Lead copywriting on assigned projects, ensuring clarity, craft, consistency, and strategic intent across executions.
• Collaborate closely with art directors, designers, strategists, and account teams to bring integrated ideas to life.
• Write and refine copy across social, digital, experiential, film, CRM, and traditional channels.
• Shape brand messaging and tone of voice across platforms, ensuring copy is cohesive and distinct.
• Contribute to creative workstreams that incorporate AI-enabled tools for ideation, drafting, iteration, and optimization, applying human judgment and editorial oversight.
• Stay curious about emerging creative technologies, language trends, and cultural insights, and share learnings with teammates.
• Respond thoughtfully and constructively to feedback, iterating work while protecting the core idea and creative quality.
• Support fast-moving timelines, cultural moments, and multiple briefs with flexibility and a solutions-oriented mindset.
• Partner with Creative Leads to uphold creative standards.

Requirements

• 6+ years of experience in copywriting, with experience across both social-first and integrated campaign work.
• A strong portfolio demonstrating conceptual thinking, storytelling, and polished copy craft across channels.
• Proven experience writing for branded campaigns, content ecosystems, and multi-platform experiences.
• Strong ability to translate strategic ideas into clear, compelling, and engaging language.
• Excellent writing, editing, and headline-writing skills, with a strong attention to tone, rhythm, and nuance.
• Curiosity and openness to exploring AI-enabled creative tools, with an understanding of their role in modern creative workflows.
• A collaborative mindset and comfort working across disciplines, perspectives, and feedback styles.
• Passion for culture, language, creativity, and continuous learning.
• A clear point of view on how social platforms, content formats, and emerging technologies shape modern brand storytelling.
• Automotive and Finance experience is an asset.

Skills

• Copywriting
• Conceptual thinking
• Storytelling
• Brand voice development
• Social media marketing
• Digital marketing
• Content creation
• Editing
• Headline writing
• AI-enabled creative tools
• Collaboration
• Cultural insights
• Language trends

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• Senior

Salary/Compensations

• CAD $95k-$110k

Benefits

• Medical
• Dental
• RRSP
• Paid time off

About the Company

• Dentsu Creative is a creative network delivering ideas that are brought alive in new ways.
• We foster an inclusive culture where everyone can thrive and create their best work.
• We are an agency of dentsu.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.

Equal Opportunity

• Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment.
• We put our people at the center, creating space for growth, understanding, and learning so they can thrive.
• Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients.
• We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all.
• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.