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About the Role
Lead and grow the commercial relationship with Asda and M&S, delivering profitable sales growth by developing tailored joint business plans, managing promotional strategies, and ensuring best-in-class execution across retail and online channels. Understand each retailer’s unique operating model, customer base, and strategic priorities to unlock mutual value and drive category performance. Build strong, collaborative partnerships with stakeholders, leveraging data insights, shopper trends, and category expertise to identify growth opportunities, negotiate effectively, and ensure the brand remains competitive.
Responsibilities
- Achieve agreed growth plans by account, delivering growth targets aligned with customer and Red Bull priorities.
- Evaluate account activities and apply learnings.
- Forecast, drive growth, and track development of all relevant accounts for informed business decisions.
- Ensure accurate forecasts of volume, profit, and point of sale material.
- Proactively manage customer contact strategy to remove obstacles.
- Conduct timely meetings with contacts to ensure development of the overall business plan.
- Instigate and follow up on top-to-top meetings with selected customers.
- Build and maintain an internal contact strategy to meet account KBI's, including field sales, category, logistics, finance, brand, consumer & sports.
- Become an expert in the category, consumer, and customer for both your customer base and Red Bull.
- Make positive decisions based on insight, working closely with the internal category contact.
- Lead, coach, and inspire a team of high-performing NAE's.
- Act as a brand advocate to customers and the trade, mirroring brand values to enhance brand perception.
Requirements
- Strongly established experience in Account management & P&L Accountability.
- Experience managing direct reports and evidence of direct report development.
- Experience working with retailer-specific commercial frameworks, systems, and processes within major grocery or high-street retail accounts.
- An understanding of the UK grocery landscape, shopper behaviours, and the strategic priorities of large national retailers, including both store and online channels.
- Excellent communication, organisational and presentation skills.
- Experience of high-level negotiation.
- Evidence of writing and delivering a Joint Business Plan.
- Self-starter with a focus on results and customers.
- Proven track record of achievement.
Skills
- Account management
- P&L Accountability
- Direct report management
- Retailer-specific commercial frameworks, systems, and processes
- UK grocery landscape understanding
- Shopper behaviour analysis
- National retailer strategic priorities
- Store and online channel knowledge
- Communication skills
- Organisational skills
- Presentation skills
- High-level negotiation
- Joint Business Plan development
- Results focus
- Customer focus
Location
- Across the UK
- Covent Garden (Head Office)
Work Type
- Permanent
- Full-time
Experience Level
- Extensive experience in Account management
- Experience managing direct reports
About the Company
- Red Bull UK is recruiting for a National Account Manager.
- At Red Bull, we exist to give people wiiings.
- We recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities.
Equal Opportunity
- We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.