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Grow new customers and drive first order purchases.
Manage the paid marketing budget, including forecasting, allocation, reporting, and variance analysis.
Oversee partner agencies, including briefs, scopes, SLAs, business reviews, and performance measurement.
Analyze and optimize channel mix across online and offline platforms.
Own the creative testing roadmap and monitor performance of creative variants.
Improve website conversion, onboarding funnel, subscription conversion, and landing pages.
Own the CRO testing roadmap to increase subscriber conversion.
Collaborate with product/ops on the first-order experience and subscription mechanics.
Manage CRM activities, including segmentation, customer journeys, and lifecycle automation.
Develop and execute reactivation/win-back campaigns.
Implement referral programs and loyalty initiatives.
Drive upsell and cross-sell strategies.
Own the strategy, reporting, and continuous improvement of the lifecycle program.
Conduct weekly performance reviews covering the full customer journey.
Maintain a connected view of unit economics to evaluate acquisition spend against retained value.
Utilize cohort analysis to understand customer retention and inform strategies.

MENA regional experience and based in the UAE.
Experience in subscription or DTC e-commerce businesses.
Hands-on experience across the full funnel: acquisition, retention, and lifecycle marketing.
Strong analytical skills, including cohort analysis and LTV optimization.
Hands-on operator experience with Meta Ads Manager and Google Ads.
Working fluency with a CRM/lifecycle platform for segmentation, customer journeys, and lifecycle automation.
Ability to build processes, reports, and growth initiatives from scratch in a fast-growing environment.
Experience owning conversion/CRO, including landing pages, funnel diagnosis, and structured testing.
Strong commercial instinct with the ability to think long-term and execute daily.
Analytical fluency in spreadsheets and CRM/analytics tools.

Growth and Marketing Manager at Furchild Food Stuff Supply LLC

Growth and Marketing Manager