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About the Role

As a Marketing Project Manager, you will act as the central connector between Global Marketing and U.S. teams, ensuring insight-driven planning and consistent, customer-centric execution across all touchpoints. You will lead cross-functional collaboration, oversee campaign development, and build scalable frameworks for long-term success.

Responsibilities

• Act as the primary U.S. point of contact between Global Marketing and local stakeholders
• Orchestrate 360° campaign execution across retail, digital, brand, and creative teams
• Drive alignment, prioritization, and execution across multiple workstreams
• Track risks, dependencies, and timelines to ensure strong execution
• Build and maintain a U.S. marketing calendar aligned to global frameworks while adapting to local business needs and performance insights
• Identify and support development of U.S.-specific, U.S.-focused, and always-on campaigns
• Apply structured frameworks to prioritize moments, campaigns, and investments
• Project manager the development of campaign concepts, briefs, and localized asset production in partnership with global and agency teams
• Oversee delivery of marketing assets across in-store and digital channels
• Ensure all outputs meet brand standards and reflect strong U.S. cultural relevance
• Coordinate influencer and content integration aligned with campaign timing and product launches
• Project manage development of U.S.-tailored in-store content, signage, and visual storytelling
• Ensure consistency across physical and digital touchpoints to deliver a seamless customer journey
• Collaborate cross-functionally to enhance guided shopping experiences and product storytelling
• Lead or support creative agency procurement, onboarding, and management
• Manage day-to-day agency relationships as it relates to timelines and deliverables
• Ensure agency output is high-quality, on time, and aligned with brand and business goals
• Define and document scalable marketing operating models for campaign planning and execution, including governance, roles, and collaboration frameworks between U.S. and Global teams
• Establish a structured learning agenda including performance reviews, post-mortems, and feedback loops
• Analyze campaign performance and customer insights to inform optimization and future planning
• Translate insights into actionable improvements across campaigns and processes
• Champion a test-and-learn culture and share learnings with global teams

Requirements

• Proven ability to manage multiple projects in both digital and traditional channels
• Strong leadership and stakeholder management skills
• Analytical and results-driven, with experience using KPIs to track project impact
• Experience managing agencies and creative talent

Skills

• Project management
• Marketing
• Communications
• Stakeholder management
• Analytical skills
• KPI tracking
• Agency management
• Creative talent management
• Campaign development
• Campaign execution
• Brand strategy
• Digital marketing
• Traditional marketing
• In-store content
• Signage
• Visual storytelling
• Customer journey mapping
• Product storytelling
• Operating model definition
• Process documentation
• Performance analysis
• Insight translation
• Test-and-learn culture

Location

• New York

Work Type

• Salary
• Exempt

Experience Level

• Minimum 7 years of experience in project management within marketing or communications

Education Level

• Degree in Communication, Marketing, or related field (or equivalent experience)

Salary/Compensations

• $120,320

Benefits

• Health insurance
• Wellness and family support programs
• Company match 401k
• Paid leave programs
• Paid time off
• Community day to serve your local community
• Employee discount at H&M, & Other Stories, and COS

About the Company

• H&M is a values-driven organization with a 75-year success story.
• They offer access to Colleague Resource Groups (CRGs) for community and networking.
• H&M is an inclusive company where employees are encouraged to be themselves.
• Employees have access to a large global talent community for career growth.
• The company believes in supporting employee wellbeing.

Equal Opportunity

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability.
• We are an inclusive company where you’re encouraged to be yourself at work.