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About the Role
Deepki is seeking a high-impact, creative Regional Marketing Lead to own the UK&I & APAC marketing engine. This role acts as the primary brand voice in the region, bridging global strategy with local execution, and offers an opportunity to shape Deepki's footprint through digital precision, event planning, and a growth mindset.
Responsibilities
- Own the regional strategy, translating global initiatives into a cohesive regional plan that drives pipeline and revenue.
- Localize global strategy to ensure the value proposition resonates with real estate and financial stakeholders.
- Serve as the voice of the UK&I & APAC market, sharing insights with global teams to shape the regional roadmap.
- Collaborate with Sales, ADR, and Delivery teams to foster a "one-team" culture.
- Partner with Sales leadership to define territory plans, align on account segments, and enterprise buyer personas.
- Pioneer 1:1 and 1:few ABM programs, creating high-value experiences for strategic and enterprise accounts.
- Design and deliver integrated, multi-channel campaigns blending digital execution with high-touch events.
- Collaborate with channel and alliance partners on joint initiatives, including webinars and executive events.
- Build a comprehensive customer lifecycle program to support post-acquisition journey, driving expansion and advocacy.
- Operate with an outcome-oriented growth mindset, focusing on ROI-driven rigor and optimizing campaigns for business impact.
Requirements
- 6+ years of B2B marketing experience, with a proven track record of scaling demand in regional roles, ideally within SaaS or high-growth tech environments.
- Experience with complex, multi-stakeholder enterprise sales cycles.
- Deep, hands-on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue.
- Experience innovating the marketing mix and simplifying complex enterprise cycles into compelling narratives.
- Balanced hybrid of digital fluency and event planning mastery.
- Exceptional ability to build relationships with Sales, Delivery, and Product teams, managing multiple stakeholders.
- Hands-on experience with Salesforce/HubSpot and an analytical approach to attribution and performance reporting.
- Genuine excitement about real estate decarbonization and the role of technology in the transition to net-zero.
- Willingness to travel within the UK & Ireland to support events and partner activities.
Skills
- B2B marketing
- Demand generation
- SaaS marketing
- High-growth tech marketing
- Enterprise sales cycles
- Account-Based Marketing (ABM)
- Digital marketing
- Event planning
- Cross-functional collaboration
- Salesforce
- HubSpot
- Data analysis
- Performance reporting
- Marketing strategy
- Campaign management
- Customer lifecycle marketing
Location
- London
Work Type
- Hybrid (3 days in office)
Experience Level
- 6+ years
About the Company
- Founded in 2014, Deepki is the most trusted sustainability SaaS solution for the Real Estate sector.
- Its comprehensive platform enables Real Estate stakeholders to manage risk through data-driven insights, improve financial performance, meet investor expectations and regulatory requirements.
- Supports clients in developing clear action plans for transition and adaptation, while delivering positive financial outcomes.
Equal Opportunity
- At Deepki, we believe that diversity is a core strength. As an equal opportunity employer, we review every application with the same care, regardless of origin, religion, gender, sexual orientation, age, or disability. Our hiring decisions are based solely on skills, motivation, and the needs of the company.