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About the Role

As a Senior Marketing Manager, you will manage diverse projects, take on responsibility, strengthen processes, and lead clients strategically within an agency focused on experiential and activation marketing.

Responsibilities

• Serve as the primary point of contact for clients, shaping their presence across all online and offline touchpoints from concept to execution, and providing strategic advice.
• Manage a variety of projects including 360° campaigns, social media, performance marketing, video productions, and events in both B2B and B2C sectors.
• Collaborate with team leadership on agency development, including processes, structures, and project management standards, contributing entrepreneurial thinking.
• Provide technical leadership to project teams, develop junior staff and project managers, and ensure clear task and resource planning.
• Implement relevant AI technologies, question existing workflows, and introduce innovation impulses.
• Work closely with the project team (concept, creation, performance marketing, production) and coordinate external service providers and trades.
• Create reliable calculations, manage project plans, monitor budgets and deadlines, and ensure consistent quality assurance.
• Utilize project management tools to ensure smooth operations, transparent communication, and successful project completion.

Requirements

• University degree or comparable education, preferably in business, marketing, or communications.
• Minimum of 5 years of experience in 360° marketing.
• Solid project management experience in an agency environment, including budget responsibility and client management.
• In-depth knowledge of digital marketing and event management.
• Integrated thinking approach encompassing live, digital, and performance-oriented strategies.
• Ability to maintain an overview of complex projects with multiple partners and manage them effectively.
• Enjoy developing teams, taking responsibility, and shaping structures.
• Understanding of modern marketing tools, trends, and AI applications.
• Entrepreneurial mindset, structured, solution-oriented, with a hands-on mentality.
• Strong communication skills, confident client interaction, team-oriented, and strategic thinking.
• Native-level German language proficiency.
• Business-fluent English language skills.

Skills

• 360° marketing
• Project management
• Digital marketing
• Event management
• Client management
• Budget management
• Team leadership
• AI technologies
• Marketing tools
• Marketing trends

Location

• Germany

Work Type

• Full-time
• Permanent
• Hybrid

Experience Level

• Senior

Education Level

• Degree
• Comparable education

Salary/Compensations

• Competitive salary package including mobility allowances and a bonus system.

Benefits

• Responsibility at senior level and close collaboration with team leadership and management.
• Harmonious and dedicated team with a positive work environment and short decision-making processes.
• Regular AI workshops for continuous development and process support.
• Modern, bright office near Friedrichstraße station.
• Home office option (minimum 2 days/week).
• Regular team events, incentives, and 3 weeks of workation per year.
• Dogs are welcome in the office.

About the Company

• VisionIQ is owner-managed and an established agency for experiential and activation marketing.
• We make brands measurably effective—strategically planned, activated live and digitally, accelerated by AI.
• Since 2014, we have been shaping communication that works, from brand staging and retail concepts to 360° campaigns.
• We are a strong team where collegiality and cohesion are lived.