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About the Role

This role is responsible for building and growing high-quality audiences, driving engagement, and delivering commercial outcomes for key brand activations, events, and product moments. The ideal candidate combines strategic planning, campaign execution, audience operations, and cross-functional coordination to deliver ambitious results.

Responsibilities

• Lead audience acquisition strategy and execution for major activations including Pioneer, Fin Labs, industry events and product launches.
• Translate event strategy into clear audience plans, campaign journeys, segmentation logic, and channel tactics.
• Build and run multichannel journeys plans across email, paid, web, in-product, community and sales-assisted touchpoints to build and engage audiences.
• Build personalized follow-up programs that extend event and campaign engagement into measurable new business impact.
• Identify post-engagement opportunities and operationalize journeys that move prospects and customers to the next best action.
• Partner with Sales, Demand Generation and GTM Analytics to surface high-value marketing signals, route priority audiences, and improve event-to-pipeline conversion.
• Own the operational backbone behind campaign delivery, including audience management, segmentation, journeys, and exclusions across systems like Marketo, Intercom, and Luma.
• Manage and improve campaign operations, including building repeatable AI workflows that scale output.
• Evolve campaign sophistication and effectiveness through data-backed improvements.
• Deliver audience insights that inform and evolve the broader audience strategy.
• Deliver innovative promotion playbooks that leverage owned, paid, third party and community channels to acquire new audiences and exceed engagement targets.
• Write, refine, and QA campaign messaging, from promotion to post-event follow-up, with tailored audience-specific journeys.
• Coordinate campaign production across Design, Web, Marketing Operations and external partners to ensure high-quality, on-time delivery.
• Run experiments and improve campaign performance through testing, segmentation, and better operational design.
• Close the loop with reporting and insights, using campaign data to improve future audience growth and engagement.
• Partner closely with Brand Activations, Marketing Ops, Field, Sales, Product Marketing, Design, and external agencies to deliver multichannel campaigns.
• Act as a proactive program owner who identifies gaps, proposes solutions, and keeps complex cross-functional work moving with clarity and high standards.

Requirements

• 5+ years of strong lifecycle, campaign, demand generation, audience or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys.
• Excellent communicator, across written, verbal and presented formats.
• Excellent operator with high attention to detail, strong documentation habits, and the ability to manage many moving parts without losing quality.
• Strategic thinker who can turn ambiguous business goals into clear campaign plans and scalable systems.
• Strong cross-functional partner who effectively influences both technical and non-technical stakeholders.
• Data-driven and experimentation-minded, with a bias toward testing, iteration, and measurable business impact.

Skills

• Hightouch
• Marketo
• Intercom
• Luma
• Claude
• AI tools

Location

• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• Senior

Benefits

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• Cycle-to-Work Scheme
• Secure bike storage
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

About the Company

• Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
• Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce.
• Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration.
• Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.
• Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support.
• Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.

Equal Opportunity

• Fin values diversity and is committed to a policy of Equal Employment Opportunity.
• Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.