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About the Role

The Bamford Collection is seeking an experienced and commercially minded Senior CRM Manager to join our Customer Team on a 9-month fixed-term contract. You will lead a team of two and play a pivotal role in shaping and delivering the CRM strategy across the Bamford Collection, driving customer engagement, loyalty, and retention through insight-led campaigns, personalized customer journeys, and lifecycle marketing. This role offers the opportunity to maximize the value of new CDP and ESP platforms by translating customer data into meaningful insights and delivering highly personalized omnichannel campaigns.

Responsibilities

Deliver the CRM strategy across the Bamford Collection, driving segmentation, lifecycle marketing, personalization, and customer lifetime value.
Manage the CRM budget, KPIs, and reporting, using data and testing to continually optimize campaign performance.
Maintain the integrity of the customer database, ensuring data accuracy and GDPR compliance.
Grow the Group's contactable customer database while increasing customer engagement, retention, and loyalty through insight-led CRM activity.
Partner with Digital Trading, Marketing, and Daylesford Stays to deliver seamless, on-brand customer journeys that drive conversion, bookings, and customer experience.
Lead, coach, and develop a team of two CRM Executives, ensuring high performance across multiple brands.

Requirements

Proven experience in CRM (4+ years, ideally in luxury retail/e-commerce) with a track record of driving customer retention and loyalty.
Expertise in CRM technology, including email marketing platforms, marketing automation tools, and customer data platforms.
Experience using Google Analytics.
Strong analytical skills and exceptional problem-solving abilities.
Results-oriented mindset with an ability to drive revenue without compromising on brand standards.
Strong communication and presentation skills.
Excellent leadership and experience managing teams.

Skills

CRM
Email marketing platforms
Marketing automation tools
Customer data platforms
Google Analytics
Analytical skills
Problem-solving
Communication
Presentation skills
Leadership

Location

South Kensington London

Work Type

Office based
Fixed-term contract

Experience Level

Senior
4+ years

Salary/Compensations

Competitive salary

Benefits

Product, treatment, and dining discounts from day one.
One paid volunteering day per year.
Subsidised private medical insurance.
Pension scheme with company contributions.
Life assurance cover.
24/7 Employee Assistance Programme for mental health support.

About the Company

The Bamford Collection is a group of consciously minded lifestyle brands committed to nourishing and nurturing people and planet.