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About the Role

Lead high-impact digital, paid media, and brand marketing strategies across multiple markets to fuel brand growth and maintain Monster’s online culture. Drive disruptive campaigns that amplify brand presence, ignite consumer engagement, and deliver measurable business results, embodying the brand’s energy, attitude, and lifestyle.

Responsibilities

• Lead day-to-day campaign planning and execution across all digital platforms.
• Collaborate with internal teams, agencies, and HQ to track performance, identify best practices, and leverage optimization opportunities.
• Optimize campaigns across key paid media channels including Meta, TikTok, Google/YouTube, and X/Twitter.
• Define and establish KPIs aligned with digital marketing goals for all digital channels.
• Ensure weekly, monthly, and yearly tracking and reporting, providing data-driven recommendations.
• Deliver monthly and quarterly reports with actionable insights and media performance highlights.
• Oversee local organic and paid social media presence, including content calendar development, community management, and performance monitoring.
• Support ideation, management, and execution of locally driven content projects for digital platforms.
• Collaborate with Brand Managers, Marketing Director, Digital Team, Content team, and agencies to ensure digital reflection of marketing goals.
• Support local marketing teams in developing promotional microsites and landing pages, ensuring compliance with global digital guidelines.
• Develop and drive the PR strategy and plan, ensuring alignment with the overall marketing plan and business needs.
• Drive, develop, and execute campaigns to increase brand and product relevancy and recognition via earned media.
• Define and lead the e-commerce strategy and roadmap based on consumer insights, commercial, and marketing objectives.
• Manage and execute e-commerce campaigns, tracking performance and optimizations weekly.
• Lead digital content curation and copywriting for organic and paid media channels.
• Extract content insights to improve digital performance and inform creative direction.
• Support in identifying KOLs and ambassadors to enhance brand visibility and engagement.
• Collaborate in designing and executing content strategies and briefs to maximize digital KPIs.
• Track analytics for digital marketing efforts.
• Stay updated on the latest media trends, emerging media, and the holistic media landscape.
• Maintain relationships with media vendors.
• Support e-commerce efforts with media campaigns to drive and measure sales.

Requirements

• Prefer a Bachelor's Degree in Business Administration, Marketing, Communications, or a related field.
• More than 7 years of experience in marketing with a beverage, Consumer Packages Goods (CPG), or lifestyle brand.
• More than 5 years of experience in digital marketing, communications, or media, ideally within consumer goods, lifestyle brands, or media/advertising agencies.
• Advanced user of Microsoft Office.
• Project Management Software is a plus (Air table/Click up).
• Fluency in both Japanese and English.
• Experience with lifestyle marketing, digital media, sponsorships, event marketing, and influencers.
• Deep understanding of social platforms and latest content style/trends.
• Strong understanding of digital media, including social media, programmatic, and influencer marketing.
• Basic knowledge of traditional media.
• Hands-on experience with digital platforms including Meta Ads Manager, Google Ads, and TikTok Ads.
• Certification is a plus.
• Programmatic advertising, influencer marketing, and content marketing is a plus.

Skills

• Digital Marketing
• Paid Media
• Brand Marketing
• Campaign Planning
• Campaign Execution
• Performance Tracking
• Optimization
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Social Media Marketing
• Content Calendar Development
• Community Management
• Content Creation
• Copywriting
• Public Relations (PR)
• E-commerce Strategy
• Influencer Marketing
• KOL Identification
• Media Trends Analysis
• Microsoft Office
• Project Management Software

Experience Level

• More than 7 years
• More than 5 years

Education Level

• Bachelor's Degree in Business Administration, Marketing, Communications, or related field

About the Company

• Monster Energy is a brand for risk takers, trailblazers, and gamechangers.
• The company culture is raw, unfiltered, and unconventional.
• The drive is unrivaled, similar to their athletes.
• Monster Energy is more than a brand; it's a way of life and a mindset.