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About the Role

GoodLeap is seeking an experienced and strategic Senior Product Marketing Manager to define and execute go-to-market strategies for innovative products. This role bridges product, marketing, and sales teams, translating complex features into compelling value propositions.

Responsibilities

• Develop and implement comprehensive go-to-market strategies for new product launches and feature updates.
• Craft clear, compelling, and consistent product messaging and positioning.
• Create marketing assets and sales enablement materials, including case studies, datasheets, presentations, and website content.
• Conduct market intelligence on competitors, customers, and industry trends.
• Collaborate with product management to influence the product roadmap.
• Partner with sales to provide training, tools, and collateral.
• Analyse product marketing campaign performance and drive improvements.

Requirements

• Proven experience in a product marketing role, ideally within technology, fintech, or sustainability sectors.
• Strong track record of developing and executing successful go-to-market strategies for software or financial products.
• Exceptional written and verbal communication skills, with talent for storytelling and simplifying complex concepts.
• Strong analytical and problem-solving skills, with a data-driven approach.
• Excellent project management and organizational abilities.
• Collaborative spirit with ability to work effectively across departments.

Location

• New York, New York, United States

Work Type

• Full-Time

Experience Level

• Senior

Education Level

• Bachelor's degree in Marketing, Business, or a related field is preferred.

Salary/Compensations

• $95,000 - $125,000 USD per annum

Benefits

• Competitive salary and comprehensive benefits package designed to support well-being and professional growth.

About the Company

• GoodLeap is a leading technology company dedicated to making sustainable living more affordable and accessible.
• Our financing and software products support solar panels, batteries, energy-efficient HVAC, and windows.
• We have facilitated over $30 billion in financing since 2018, empowering professionals and homeowners.