Brand & Marketing Manager at Tashas Group | Dubai | Rezi

Brand & Marketing Manager at Tashas Group

Brand & Marketing Manager

Tashas Group · Dubai

2 weeks ago

Brand & Marketing Manager

Tashas Group · Dubai

19 days ago
Resume preview

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Brand & Marketing Manager – Elevated Concepts is responsible for developing and executing marketing initiatives across the Elevated Concepts portfolio, including Avli by tashas, Bungalo34, Galaxy Bar, and Ouzeri, throughout the UAE, Saudi Arabia (Red Sea), and Bahrain, as well as supporting future expansion. This role translates marketing strategies into effective campaigns, activations, and communications to strengthen brand awareness, increase guest engagement, and support commercial performance. The manager acts as the day-to-day custodian of the portfolio, ensuring all marketing activity aligns with brand standards, operational priorities, and Inspired Hospitality principles.

Responsibilities

  • Execute annual marketing plans and initiatives across Avli by tashas, Bungalo34, Galaxy Bar, Ouzeri.
  • Manage and maintain the marketing calendar, ensuring campaigns and activations are planned and delivered effectively.
  • Coordinate the development and execution of integrated marketing campaigns across digital, social media, PR, CRM, partnerships, and experiential channels.
  • Ensure all marketing activity reflects the positioning, tone of voice, and visual identity of each concept.
  • Monitor competitor activity, market trends, and guest insights to identify opportunities for growth and engagement.
  • Coordinate content creation and campaign assets across all marketing channels.
  • Develop creative briefs and manage the workflow between internal stakeholders, agencies, and suppliers.
  • Ensure all guest-facing communications are aligned with approved brand standards.
  • Support CRM, email marketing, and guest communication initiatives across the portfolio.
  • Lead the planning and execution of events, activations, venue launches, and strategic partnerships.
  • Coordinate marketing support for all events, ensuring activity is delivered on time and to the required standard.
  • Support the development of collaborations and partnerships that enhance brand awareness and guest acquisition.
  • Manage day-to-day relationships with PR agencies and media partners.
  • Coordinate media visits, tastemaker experiences, gifting initiatives, and influencer collaborations.
  • Monitor media coverage and ensure opportunities are maximised across all concepts.
  • Coordinate digital marketing activity, including paid media, website content, SEO, and social media campaigns.
  • Monitor campaign performance and provide regular reporting and recommendations.
  • Analyse performance metrics to identify opportunities for optimisation and continuous improvement.
  • Manage relationships with agencies, suppliers, and external partners.
  • Ensure projects are delivered on time, within budget, and to the required standard.
  • Work closely with Operations, Culinary, Beverage, Design, and Guest Experience teams to ensure marketing activity supports business objectives.
  • Support initiatives that increase first-time guest visits across all Elevated Concepts.
  • Deliver campaigns, partnerships, and launch activity that contribute to customer acquisition objectives.
  • Execute marketing activity that supports repeat visitation and guest loyalty.
  • Contribute to customer engagement initiatives that strengthen relationships with existing guests.
  • Deliver campaigns within approved budgets and agreed timelines.
  • Monitor campaign performance and support optimisation initiatives that improve marketing effectiveness.
  • Increase brand visibility through PR activity, partnerships, influencer engagement, and media coverage.
  • Support growth in brand awareness and share of voice across priority markets.
  • Grow audience engagement and reach across social media platforms.
  • Deliver content that supports brand awareness, engagement, and commercial objectives.
  • Deliver successful events, launches, and activations that drive attendance, awareness, and guest engagement.
  • Ensure activations are executed to the highest standards and support brand and commercial objectives.

Requirements

  • Minimum 5–7 years' experience in marketing, brand management, or communications.
  • Experience within luxury hospitality, lifestyle, retail, or experiential brands preferred.
  • Strong project management and organisational skills.
  • Experience managing agencies, suppliers, and external partners.
  • Strong understanding of digital marketing, social media, and CRM platforms.
  • Excellent communication and stakeholder management skills.
  • Strong commercial awareness and analytical capability.
  • Understanding of GCC markets, particularly the UAE, Saudi Arabia, and Bahrain.
  • Passion for hospitality, design, culture, and guest experience.

Skills

  • Digital marketing
  • Social media
  • CRM platforms
  • Project management
  • Organisational skills
  • Communication skills
  • Stakeholder management
  • Commercial awareness
  • Analytical capability

Location

  • UAE
  • Saudi Arabia (Red Sea)
  • Bahrain

Work Type

  • Full-time

Experience Level

  • 5-7 years

About the Company

  • Inspired Hospitality