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About the Role

The New Business BDM is a dedicated growth role responsible for accelerating Diageo’s performance in the On Premise channel through winning new contracts and unlocking high-quality venues. This role exists to step-change Diageo’s penetration by targeting a qualified universe of high-potential venues and converting them into long-term, high-value partnerships. The role is primarily focused on new business acquisition initially, it also retains ownership of new accounts through onboarding and early-stage growth, ensuring customers are successfully embedded, activated, and set up for long-term success. The role is accountable for end-to-end pipeline creation, conversion, onboarding, and early revenue realisation, driving increased market penetration and positioning Diageo as a trusted commercial partner in On Premise.

Responsibilities

Win new business opportunities against a targeted pipeline of 250+ qualified venues
Proactively prospect, engage, and convert new customers within priority On Premise segments through disciplined, high-frequency activity
Develop tailored commercial value propositions based on customer needs, occasions, and profitability drivers
Lead end-to-end negotiation and contract execution, delivering high-quality, commercially sound agreements
Drive profitable growth by assessing opportunities and ensuring strong return on investment and long-term value
Establish strong relationships with key decision-makers, positioning Diageo as a trusted growth partner
Own the onboarding of new customers, ensuring seamless transition from contract to activation
Drive early-stage account success through activation, execution, and initial rate of sale growth
Maintain engagement in newly acquired accounts until they are fully embedded and performing
Collaborate with internal teams to maximise impact and long-term success
Maintain strong pipeline rigor, forecasting accuracy, and reporting standards

Requirements

Proven experience in business development, sales, or account acquisition roles
A strong hunter approach, confident, driven, resilient, and proactive in winning new business
Demonstrated ability to build pipelines and convert opportunities at pace
Experience in building customer relationships and influencing decisionmakers
Strong commercial acumen with the ability to assess profitability, return on investment, and growth potential
Ability to understand market trends, competitor activity, and customer behaviour
Strong communication and stakeholder management skills
Ability to transition from winning business → onboarding → early account growth
High levels of ownership, accountability, and execution rigor
Proven track record in business development and or sales hunting roles
Strong commercial negotiation and contract management capability
Experience within On Premise / FMCG / Liqour / Hospitality preferred
Data-led approach to pipeline management and prioritisation
Ability to thrive in a high-autonomy, high-accountability environment

Location

Sydney HQ
Melbourne (Australia)

Work Type

Hybrid working
Fixed Term Contract

Salary/Compensations

Market-leading salary
performance-driven bonus

Benefits

Competitive reward
Industry perks
Flexible ways of working
Hybrid working with no set office days
Industry-leading family leave
Generous paid parental leave for all parents
Support for life’s key moments
Health & wellbeing
Comprehensive support including mental health resources
wellbeing initiatives
employee assistance programmes
Career growth
Access to global opportunities
leading learning programmes
clear pathways for development
Inclusive culture
Product perks
Employee discounts and experiences across our iconic portfolio

About the Company

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company.
From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love.
Bring your passion and use your curiosity as you explore, collaborate and innovate.
Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference.
You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company.
Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands.
From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities.
Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry.
And through our people, their legacy lives on.
Join us, and you’ll collaborate with talented people from all corners of the world.
Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills.
Because when varied voices, mindsets, and personalities come together, great ideas are born.
In our supportive culture, your voice will be heard and you’ll be empowered to be you.
Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

Equal Opportunity

Commitment to Inclusion & Diversity: Our purpose is to celebrate life, every day, everywhere.
And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense.
This means that you’ll be welcomed and celebrated for who you are just by being you.
You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.
Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
At Diageo, we pride ourselves on our fast paced, bold and agile culture.
In order to ensure we’re supporting the performance ambitions of our team, applications for this role will close in 21 days.
Recruitment Scam Warning Protecting candidates is very important to us.
All communications regarding your application will come from an email address ending in @diageo.com.
In our recruitment process, we'll never ask for money.