About the Role
Allied Sports is recruiting a Director-level strategist to join their Partnership Solutions team, an internal center of excellence that supports the agency’s Partnership Development and Partnership Marketing verticals with strategy, analytics, big ideas, and creative design. Reporting to the VP Brand Strategy, this role involves working as part of a highly collaborative team of strategic storytellers.
Responsibilities
- Employ a resourceful and curious approach to brand, fan, category and cultural research in building briefs, business cases and strategic recommendations for clients.
- Prepare insightful, inspiring creative briefs and concise strategy documents that clearly guide the ideation and planning processes.
- Lead the creation and stewardship of sports strategies for client business, collaborating internally with account teams to identify brand goals and explore the art of the possible.
- Develop and champion insight-led platform and activation ideas that transform partnership rights into culturally resonant moments – both proactive ideation as well as ideas based on specific client briefs.
- Develop and deliver high-quality presentations that masterfully communicate complex topics into terms that can be easily understood by various audiences.
- Build case studies that showcase the agency’s impact on client business and how those experiences can help influence prospective clients.
- Keep a strong pulse on fan engagement, media, and innovation trends across the sports landscape that can help inform strategic planning.
- Work closely with the Data & Analytics team to ensure recommended plans are measurable, and creatively uncover data-driven insights that lead to effective solutions.
Requirements
- 8–12 years of experience
- Natural curiosity and a determined ability to turn observed data into a compelling story about what behavior is driving it.
- Effective use of superior writing skills to influence and persuade others to take action, with the keen ability to shape a document elegantly using all available tools and tricks.
- Comfort authoring client-facing materials, including strategic frameworks and recommendations, channel & communication strategies, creative ideas, process documents, etc. with extreme attention to detail.
- Strong presentation skills with a demonstrated ability to communicate clearly and with confidence in any setting.
- Desire to champion a culture of accountability with a proactive, solutions-oriented approach that thrives in a fast-paced, highly collaborative agency environment.
- Experience with and understanding of partnership deal structures and asset mixes, and ability to identify opportunities to elevate or optimize assets to maximize business impact.
- Client-focused experience with ability to establish and maintain senior-level relationships on both the client and property sides.
- Entrepreneurial spirit and strong time management skills in order to effectively prioritize and juggle multiple, often accelerated work streams, including comfort adapting to change.
- Proven leadership skills with a track record of inspiring and influencing colleagues, clients, and partners at all levels to achieve strategic excellence.
- Familiarity with prediction markets, fintech, crypto or emerging platforms is a plus.
Skills
- Strategy
- Analytics
- Creative Design
- Brand Strategy
- Human Behavior Understanding
- Empathy
- Research
- Creative Brief Development
- Strategy Document Creation
- Sports Strategy
- Partnership Marketing
- Presentation Development
- Data Analysis
- Fan Engagement Trend Analysis
- Media Trend Analysis
- Innovation Trend Analysis
- Partnership Deal Structure Understanding
- Asset Optimization
- Client Relationship Management
- Leadership
- Time Management
- Adaptability
Location
- New York, NY
Work Type
- Hybrid
- Remote
Experience Level
- Director-level
- 8-12 years
Salary/Compensations
- $105K–$140K+
About the Company
- Allied Sports is a growing agency with a Partnership Solutions team that functions as an internal center of excellence.
Equal Opportunity
- Allied Sports is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
