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About the Role

Lead the customer-facing delivery and fulfilment of activation programs, ensuring all Joint Business Planning (JBP) initiatives and commercial activities are completed on time, in full, and to a high standard. Operate as the execution engine for activation delivery, ensuring activation plans are effectively built, refined, and deployed in line with customer and channel requirements. Own the development and ongoing management of a Trade Activation Blueprint, defining tiered activation models based on customer footprint, priority, and investment levels. Drive disciplined execution through standardized toolkits and retailer rate card alignment, ensuring all activation delivers strong compliance, execution quality, and return on investment (ROI).

Responsibilities

Lead customer-facing build and refinement of activation plans, ensuring alignment to customer requirements and execution readiness.
Own end-to-end fulfillment and delivery of BTL activation activity, including management of fulfillment partners, ensuring timely and complete delivery of materials and assets.
Develop and own the Trade Activation Blueprint, including tiered activation models and scalable toolkits for consistent execution.
Ensure all activation activity is delivered within customer frameworks, compliance requirements, contractual obligations, and agreed rate cards.
Track and manage activation performance, ensuring visibility of delivery, execution quality, compliance, and ROI, and driving continuous optimization.

Requirements

Degree in Business, Marketing, Commerce, or related field.
2–5+ years of experience in FMCG, Sales, Activation, Customer Marketing, or Field Sales.
Experience in activation fulfillment, POS deployment, or execution delivery roles.
Experience working with agencies or fulfillment partners.
Strong experience in customer-facing roles and operational delivery.
High attention to detail with strong project management and execution capability.
Understanding of in-market execution, field operations, and customer requirements.

Location

Sydney HQ

Work Type

Hybrid working
Regular

Experience Level

2-5+ years

Education Level

Degree in Business, Marketing, Commerce or related field

Salary/Compensations

Market-leading salary
performance-driven bonus

Benefits

Competitive reward
Industry perks
Flexible ways of working
Hybrid working with no set office days
Industry-leading family leave
Generous paid parental leave
Support for life’s key moments
Health & wellbeing support
Mental health resources
Wellbeing initiatives
Employee assistance programmes
Career growth opportunities
Access to global opportunities
Leading learning programmes
Clear pathways for development
Inclusive culture
Product perks
Employee discounts and experiences

About the Company

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company.
We create brands consumers love.
Join us to create a career worth celebrating.
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight.
We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
Flexibility is key to our success.
At Diageo, we offer more than just a role— we offer an environment where you can thrive, grow and be recognised for your impact.
Our purpose is to celebrate life, every day, everywhere.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.
Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
At Diageo, we pride ourselves on our fast paced, bold and agile culture.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company.
Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands.
From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities.
Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry.
And through our people, their legacy lives on.
Join us, and you’ll collaborate with talented people from all corners of the world.
Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills.
Because when varied voices, mindsets, and personalities come together, great ideas are born.
In our supportive culture, your voice will be heard and you’ll be empowered to be you.
Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

Equal Opportunity

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you.
You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.