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About the Role

As the Senior Director of Global Sponsorship Marketing, you will transform how Cisco approaches sponsorships, making them an integrated part of the overall marketing strategy. You will own the global sponsorship portfolio, lead a team to drive business results, and focus on ROI to ensure sponsorship investments deliver value aligned with revenue and brand goals. You will collaborate with Sales, Field Marketing, and Demand Generation teams to convert sponsorship opportunities into measurable pipeline and revenue. Additionally, you will redesign the team’s structure and ways of working, manage key relationships with agencies and partners, and set clear success metrics for budget and performance. You will also represent Cisco at industry events and sponsorship properties.

Responsibilities

Own the global sponsorship portfolio.
Lead a talented team to drive real business results.
Ensure every sponsorship investment is delivering value and aligned with revenue and brand goals.
Turn sponsorship opportunities into measurable pipeline and revenue by working closely with Sales, Field Marketing, and Demand Generation teams.
Redesign the team’s structure and ways of working to boost efficiency and collaboration.
Manage key relationships with agencies and partners.
Set clear success metrics and regularly report on how sponsorships contribute to Cisco’s growth.
Represent Cisco with confidence at industry events and sponsorship properties.

Requirements

Bachelor’s degree plus 17 years of related marketing experience, or Master’s degree plus 14 years, or equivalent related work experience.
Proven experience managing managers and leading multi-layered teams.
Direct experience in sponsorship marketing and/or sports & entertainment marketing, or B2B marketing leadership with substantive sponsorship portfolio exposure.
Demonstrated track record of delivering measurable pipeline, revenue, and ROI from marketing investments.
Experience leading large, matrixed, cross-functional initiatives across global teams.
Experience managing premium agency and property partner relationships at scale.
Proven ability to evolve, consolidate, or sunset marketing programs based on data and ROI.
Background in or close partnership with Field Marketing, Partner/Channel Marketing, or Demand Generation.
Experience designing ROI frameworks and integration KPIs for non-traditional marketing investments.
Comfortable operating in fast-paced, ambiguous environments and leading organizational change.
Strong executive presence with ability to influence at SVP/EVP and external C-suite levels.

Skills

Sponsorship marketing
Sports & entertainment marketing
B2B marketing leadership
Marketing ROI
Cross-functional initiative leadership
Agency and partner relationship management
Data analysis
Organizational change leadership
Executive presence
Influencing skills

Location

U.S.
Canada
New York City Metro Area
Non-Metro New York state
Washington state

Work Type

Full-time

Experience Level

Senior Director
17 years of related marketing experience
14 years of related marketing experience

Education Level

Bachelor's degree
Master's degree

Salary/Compensations

$278,000.00 - $350,300.00 (U.S. and/or Canada)
$278,000.00 - $402,800.00 (New York City Metro Area)
$250,000.00 - $362,300.00 (Non-Metro New York state & Washington state)

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k) plan with Cisco matching contribution
Paid parental leave
Short-term disability coverage
Long-term disability coverage
Basic life insurance
Restricted stock units
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation time per full calendar year (non-exempt employees)
Flexible vacation time off program (exempt employees)
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid days per full calendar year to volunteer
Annual bonuses (non-sales roles)
Performance-based incentive pay (sales roles)

About the Company

Cisco is revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond.
Cisco has been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds.
Cisco's solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
The company fosters a culture of experimentation and creation of meaningful solutions.
Cisco has a worldwide network of doers and experts, offering limitless opportunities to grow and build.
The company emphasizes teamwork, collaboration, and empathy to achieve global scale.

Equal Opportunity

Cisco is an equal opportunity employer.