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About the Role

This role is for a Marketing Manager for the Molson TM brand, based in Toronto. The primary accountability is to steward and execute the overall brand strategy for Molson TM to deliver the brand's annual operating plan, embedding brands into culture and driving breakthrough work.

Responsibilities

• Accelerate Molson Coors Canada’s commercial capability to become First Choice for Consumers and Customers, providing the strategic leadership, direction, and management for one of Molson Coors Canada’s Key Brands.
• Brand Champion across 360 degrees of the marketing mix in Canada.
• Responsible for creating, localizing and executing overall brand strategy for Canada; includes key elements of the brand’s marketing and communications plan including TV media, social & digital media, as well as the activation.
• Ensure effective integration of brand plan / activities with other Company functional areas; including on-premise and retail channels.
• Key contributor to the development of the annual plan through rigorous analysis of business performance and the development of key insights and recommendations for the business.
• Manage and inspire external agencies including advertising, promotional, experiential and media in the development of marketing campaigns that are innovative and deliver against the brand strategy.
• Contribute to monthly, quarterly and yearly business reviews with senior MCBC stakeholders.

Requirements

• You have a Bachelor’s degree in Business Administration, Marketing or other relevant field.
• You have at least 5 years' progressive experience in brand marketing.
• You have experience collaborating with sales on implementation of marketing programs.
• As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check.

Skills

• Problem solver
• Love a challenge
• Complex projects
• New ways to solve old problems
• Confident
• Competent
• Diplomatic
• Professional
• Great judgement
• Developing and maintaining excellent business relationships
• Deadly serious about results
• Proven track record in delivering
• Molson Coors core values

Location

• Toronto

Work Type

• Hybrid
• Work from home 2 days/week
• Summer hours
• Flexible start and end times
• Monday through Thursday in office, Friday work from home

Experience Level

• At least 5 years' progressive experience in brand marketing

Education Level

• Bachelor’s degree in Business Administration, Marketing or other relevant field

Salary/Compensations

• $116,900.00 - $153,400.00
• 15% target short term incentive
• $11,000 on average spent on benefits per employee

Benefits

• Health
• Dental
• Vision
• Retirement with above market employer match
• Wellness incentives
• EAP
• Paid time off (including holidays, vacation days and sick days)
• Access to a beer allotment
• Top events
• Cool brand clothing and swag
• Employee Assistance Program
• Discount plans

About the Company

• At Molson Coors, we tackle big challenges and defy the status quo.
• With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.
• We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.
• We collaborate as a team and celebrate each other’s successes.
• We’re one of Canada's Most Attractive Employers.
• As the world’s family brewer we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe.
• We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences.

Equal Opportunity

• Molson Coors is an equal opportunity employer.
• We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
• If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.