Insights Analyst (Marketing), Gold Open Access Journals at Sage | England, GB | Rezi

Insights Analyst (Marketing), Gold Open Access Journals at Sage

Insights Analyst (Marketing), Gold Open Access Journals

Sage · England, GB

1 months ago

Insights Analyst (Marketing), Gold Open Access Journals

Sage · England, GB

a month ago
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About the Role

Join a mission-driven, independent publisher and be part of a new team focused on bringing data-driven thinking to the core of the business. You will translate marketing team needs into clear data requirements for BI developers and data specialists, working closely with marketing, technology, and editorial teams to deliver key insights that inform strategy and craft powerful narratives for all organizational levels.

Responsibilities

  • Develop and maintain key marketing metrics to assess and boost campaign efficiency.
  • Deliver intuitive PowerBI dashboards and reports that make performance data accessible and actionable for decision makers.
  • Uncover trends in campaign and audience data to inform product positioning and optimise marketing strategy.
  • Generate actionable insights that inform marketing strategy, product positioning, and campaign optimisation.
  • Translate sophisticated data into clear narratives that influence decision-making across non-technical teams.
  • Empower marketing teams in using analytics tools and interpreting insights.
  • Provide analytical support for evolving reporting needs, including campaign evaluations and ad hoc investigations.
  • Link market, funding, and competitive trends to campaign performance to identify risks and growth potential.
  • Build and refine customer segmentation models, personas, and journey maps.

Requirements

  • Skilled in marketing analytics, translating customer insights into strategy, especially in knowledge-focused sectors.
  • Deeply familiar in metrics like conversion, engagement, return on investment, funnel metrics, and campaign attribution, and adept at linking them to tangible results.
  • Adept at using Google Analytics or Adobe Analytics to extract, interpret, and optimise performance data.
  • Skilled in Power BI, Tableau, or similar tools, with a proven record of developing impactful dashboards alongside BI teams.
  • A strategic problem solver who influences decisions through data-driven recommendations and collaborates cross-functionally to drive growth and engagement with commercial awareness.

Skills

  • Marketing analytics
  • Customer insights translation
  • Google Analytics
  • Adobe Analytics
  • Power BI
  • Tableau
  • Dashboard development
  • Data-driven recommendations
  • Cross-functional collaboration
  • Commercial awareness

Location

  • Hybrid

Work Type

  • Permanent
  • Hybrid working up to 2 days per week in office

Salary/Compensations

  • £50,000 - £60,000

Benefits

  • 25 days annual leave plus bank holidays
  • 2 additional floating personal days
  • Home working allowance
  • Life assurance
  • Income protection
  • Travel insurance
  • Private medical cover
  • Access to the company doctor
  • Tuition scheme and support for pursuing professional qualifications
  • Access to Sage books and journals
  • Variety of snacks and beverages available in the office
  • Healthy lifestyle reimbursement
  • Anniversary trips
  • Access to Company loans (season ticket loan, rental deposit loan, cycle loan)

About the Company

  • Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement.
  • Believing that research and education are critical in shaping society, Sara Miller McCune founded Sage in 1965.
  • Sage is controlled by a group of trustees charged with maintaining its independence and mission indefinitely.
  • Sage's guaranteed independence allows them to support an equitable academic future, further disciplines that drive social change, and help social and behavioural science make an impact.
  • Sage fosters lasting relationships, champions diverse perspectives, and co-creates resources to transform teaching and learning.
  • Sage encourages experimentation, risk-taking, and investment in new ideas for long-term impact.

Equal Opportunity

  • We’re a Disability Confident Employer (Level 1).
  • We’re committed to making our recruitment process accessible and inclusive.
  • At Sage, we are committed to building a diverse and inclusive team and to sustaining a culture that celebrates diversity, encourages authenticity, and builds a deep sense of belonging.
  • We encourage applications from all members of society irrespective of age, disability, sex or gender identity, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief as crafting value through diversity is what makes us strong.