Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Marketing Pursuits Manager is responsible for managing, directing, and overseeing the end-to-end proposal process, from initial RFPs to final submissions. This role collaborates with cross-functional teams to create compelling proposals, crafts impactful content, and acts as a client interview specialist. As experience grows, the manager will navigate higher-stakes projects, lead larger pursuits, and mentor junior marketing staff.

Responsibilities

Shape proposal and pursuit strategy development, understanding the competitive landscape and informing strategies.
Identify opportunities for pre-positioning and suggest areas where Strategic Communications can support the company's perception.
Participate in go/no-go decision-making processes.
Participate in capture planning to develop comprehensive plans that address client requirements and differentiate the firm.
Lead the creation, coordination, and delivery of proposal submissions for potential projects of increasing priority and complexity.
Develop winning strategies for each proposal, including pre-positioning, capture planning, key selling points, and differentiation factors.
Lead the proposal development process, establishing timelines, setting deadlines for contributors, and ensuring timely completion.
Lead all pursuit meetings, including strategy, kick-off, color reviews, client debrief, and internal postmortem.
Facilitate and coordinate input from various stakeholders to gather relevant information and ensure compliance.
Manage the gathering of cross-functional requirements, utilizing centralized asset databases and engaging partners as needed.
Conduct research to understand client needs, preferences, and project requirements.
Author and edit proposal content to be clear, compelling, and tailored to the specific project and client.
Utilize branded templates to create visually appealing proposal documents and graphics, collaborating with graphic designers.
Review all proposal drafts for accuracy, consistency, compliance, clarity, coherence, grammar, punctuation, and overall language mechanics.
Manage the production of final proposal documents, including printing, binding, and packaging.
Facilitate and lead post-mortem reviews to assess the proposal development process and identify lessons learned.
Lead the creation and coordination of interviews/presentations for potential projects.
Manage the pursuit team to develop presentation content that effectively communicates qualifications, approach, and value proposition.
Ensure alignment on key messages, roles, and responsibilities for the presentation team.
Craft key messages and talking points that resonate with the client's objectives.
Utilize branded templates to create visually engaging presentation materials.
Organize and lead rehearsal sessions, providing coaching on delivery, timing, and handling questions.
Manage logistical aspects of the presentation, including scheduling and technology setup.
Lead the anticipation of potential client questions and prepare strategic responses.
Incorporate feedback from internal rehearsals to improve presentation content, design, and delivery.
Prepare supporting documentation, such as handouts or leave-behind materials.
Ensure follow-up with the client after the presentation to address remaining questions or concerns.
Conduct post-mortem reviews to assess presentation strategy and identify lessons learned.
Lead the development of strategic marketing collateral, including brochures, pitch presentations, and case studies.
Lead the design and production of marketing materials or coordinate with external vendors/internal resources.
Ensure branding consistency across all marketing materials and communications.
Establish schedules and track project progress, ensuring timely completion.
Develop proposal/presentation plans and timelines in collaboration with team members and stakeholders.
Assign tasks, set priorities, and manage/monitor deadlines for smooth project execution.
Communicate project status updates, risks, and issues to stakeholders and management.
Conduct post-project reviews to evaluate performance and identify improvements.
Ensure all marketing materials meet company quality standards.
Review content for accuracy, completeness, and relevance to target audience and company capabilities.
Collect feedback, analyze performance metrics, and identify areas for improvement in marketing materials and processes.
Actively collect, update, and maintain relevant data during pursuit activities, adhering to proposal close-out processes.
Contribute to the continuous maintenance and accuracy of opportunity data in the company's CRM.
Conduct regular data audits to verify accuracy, completeness, and consistency.
Utilize Unanet CRM to generate reports and develop insights to inform proposal strategies or support go/no-go decisions.
Foster a collaborative and supportive work environment within the marketing team and across the organization.
Cultivate and maintain positive relationships with team members, interdepartmental partners, and internal clients/stakeholders.
Provide guidance, mentorship, and support to junior marketing staff.
Directly manage and supervise Marketing Pursuits Associates or Specialists, as applicable.
Promote the importance of and contribute to the maintenance of data within the company's client relationship management (CRM) platform.

Requirements

Bachelor's degree in marketing, communications, English, business/professional writing, journalism, or a related field.
5 to 10 years of relevant experience.
Strong project management capabilities.
Ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and work effectively under pressure in a fast-paced environment.
Meticulous attention to detail to ensure accuracy and consistency in marketing materials, proposals, and client communications.
Excellent writing and editing skills to create compelling content for proposals, adhering to brand voice and style guidelines.
Displays excellence in persuasive writing, grammar, punctuation, sentence structure, and editing; writing is consistently free of punctuation or grammatical errors.
An understanding of branding principles.
Familiarity with brand and style guidelines and the ability to maintain brand consistency across various deliverables.
Proficiency in Adobe Creative Suite (primarily InDesign) and Microsoft Office Suite (primarily PowerPoint) to create visually appealing marketing materials, presentations, and proposals utilizing branded templates.
Strong interpersonal and communication skills, both written and verbal, to effectively collaborate with internal teams, clients, vendors, and other stakeholders.
Previous experience in, or familiarity with, the AEC industry, including an understanding of architectural design, engineering principles, construction processes, and industry trends, is highly beneficial and strongly preferred.
Experience with customer relationship management (CRM) systems, a plus.
Ability to work collaboratively as part of a marketing team, as well as independently with minimal supervision, demonstrating flexibility, adaptability, and a positive attitude.
Strong problem-solving skills to address process challenges, overcome obstacles, and find creative solutions.
Ability to ask for help and leverage resources.
Commitment to continuous learning and professional development to stay updated on proposal and presentation trends, tools, and techniques.
Develop and maintain a strong level of business literacy about Swinerton’s organizational structure, affiliates, strategic initiatives, and culture.
Exemplify unwavering accountability in executing assigned duties and responsibilities.
Professional judgment and discretion.
Ability and willingness to travel.

Skills

Strategic pursuit development
Capture planning
Proposal strategy
Competitive landscape analysis
Market dynamics understanding
Client preference analysis
Competitor trend analysis
Pre-positioning identification
Go/no-go decision-making
Proposal management
Proposal development
Timeline management
Deadline enforcement
Pursuit meeting facilitation
Stakeholder input coordination
Cross-functional requirement gathering
Client needs research
Proposal content authoring
Proposal content editing
Persuasive writing
Brand voice adherence
Style guide adherence
Visual content creation
Proposal document review
Accuracy verification
Consistency verification
Compliance verification
Clarity enhancement
Coherence enhancement
Grammar and punctuation correction
Proposal production management
Post-mortem review facilitation
Lessons learned identification
Client interview coordination
Presentation content development
Key message crafting
Talking point development
Presentation material design
Presentation rehearsal facilitation
Presentation coaching
Logistical management
Question anticipation
Response preparation
Feedback incorporation
Supporting documentation preparation
Client follow-up
Marketing collateral development
Brochure creation
Pitch presentation creation
Case study creation
Marketing material design
Marketing material production
Branding consistency
Project scheduling
Project progress tracking
Task assignment
Priority setting
Deadline monitoring
Status update communication
Risk communication
Issue communication
Post-project review
Quality control
Content review
Relevance assessment
Performance metric analysis
Process improvement identification
Data collection
Data updating
Data maintenance
CRM data entry
DAM data entry
Opportunity data maintenance
Data accuracy verification
Data completeness verification
Data consistency verification
CRM reporting
Data analysis
Business literacy
Accountability
Professional judgment
Discretion

Location

United States

Work Type

Full-time

Experience Level

5 to 10 years

Education Level

Bachelor's degree in marketing, communications, English, business/professional writing, journalism, or a related field
Master's degree or additional certifications in marketing or a related field is a plus

Benefits

Medical
Dental
Vision
401(k) with company matching
Employee Stock Ownership Program (ESOP)
Individual stock ownership
Paid vacation
Paid sick leave
Paid holidays
Bereavement leave
Employee assistance program
Pre-tax flexible spending accounts
Basic term life insurance and AD&D
Business travel accident insurance
Short and long term disability
Financial wellness coaching
Educational assistance
Care.com membership
ClassPass fitness membership
DashPass delivery membership
Additional term life insurance (voluntary)
Long term care insurance (voluntary)
Critical illness and accidental injury insurance (voluntary)
Pet insurance (voluntary)
Legal plan (voluntary)
Identity theft protection (voluntary)
Other voluntary benefit options

About the Company

Swinerton is a 100% employee-owned construction company with a legacy of shaping skylines, transforming communities, and delivering award-winning projects across the United States.
Founded in 1888, Swinerton has remained forward-thinking, operating with accountability, integrity, and a passion for building what matters.
As an integrated ecosystem of expertise, Swinerton brings together talented professionals from diverse backgrounds to deliver innovative and efficient construction solutions.
Our collaborative, interdisciplinary approach sets us apart, allowing us to respond to any project challenge—regardless of size, location, or complexity.
When you join Swinerton, you become part of a dynamic network of employee-owners who are committed to excellence, safety, and continuous growth.
We invest in your development, offer competitive benefits, and empower you to make a meaningful impact on every project and in every community we serve.
Building is not just what we do; it is who we are.

Equal Opportunity

Swinerton is an Equal Employment Opportunity, Minority, Women, Disability, and Veteran Employer.
Our Company is an equal opportunity and affirmative action employer.
We have a commitment to provide equal hiring, training, compensation, promotion, transfer, layoff and recall benefits to all individuals without regard to gender, race, color, religion, age, mental or physical disability, medical condition, genetic information, sex, sexual orientation, gender identity and expression, national origin, marital or domestic partner status, veteran status, or any other characteristic protected under federal or state laws or local ordinance or regulation.