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About the Role

The VP of Business Development – Crypto will drive sales growth by leveraging their extensive network and proven success selling to hedge funds, market makers, institutional allocators and quantitative funds within both digital asset and traditional finance communities. This role requires deep expertise in digital assets and derivatives, with a strong focus on expanding client adoption and building high-value relationships. It is central to advancing FT’s leadership in digital asset innovation, with a strong focus on market expansion.

Responsibilities

Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of the current five ETFs offered by Franklin Templeton.
Support the development and execution on opportunities for Franklin Crypto platform.
Own the full sales cycle — from identifying and qualifying prospects to pitching, negotiating, and closing deals.
Act as the advocate & primary point of contact for prospects and clients throughout the lifecycle.
Identify, prospect, and convert high-value prospects to clients.
Proactively grow our listing with existing clients via greater adoption of our models and products on the platform.
Help expand reach & presence of our digital asset product line-up across various market segments.
Deliver impactful client presentations and product demonstrations tailored to our target clients (hedge funds, trading platforms, crypto natives, institutions, etc).
Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
Set, meet and exceed quarterly and annual revenue targets.
Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
Point of contact for negotiating commercial terms, contracts, and onboarding processes with new clients.
Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities.
Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation.
Host and participate in industry roundtables, panel discussions, and client events to seed & expand the sales funnel and increase conversion rate.
Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle.
Partner closely with Client Servicing & Support teams to ensure prospects & clients receive a high-quality experience throughout the onboarding & servicing process.

Requirements

A minimum of 7 years of experience in financial services, with a strong background in digital assets, hedge funds, trading operations, and collateral management.
Demonstrated success in selling ETFs.
Experience in product development and launching new investment product.
Established network and credibility across both digital asset and traditional finance trading communities.
Proficient with sales enablement tools, including CRM.

Skills

Digital assets
Derivatives
Sales Strategy
Client Adoption
Relationship Building
Market Expansion
Client Presentations
Product Demonstrations
CRM (Microsoft Dynamics)
Negotiation
Contract Management
Market Awareness
Industry Events
Networking
Thought Leadership
Sales Content Development
Promotional Campaigns
Educational Material Development
Client Servicing
Public Speaking
Stakeholder Engagement

Location

Hybrid

Work Type

Full-time
Hybrid

Experience Level

7+ years

Education Level

Bachelor's degree or equivalent experience
Relevant regulatory licensing in market (e.g. FINRA series 7)

Salary/Compensations

$219,000 - $257,000

Benefits

Competitive and valuable range of total rewards—monetary and non-monetary
Base compensation
Annual discretionary bonus
401(k) plan with a generous match
Recognition rewards
Comprehensive benefits package
Competitive healthcare options
Insurance
Disability benefits
Employee stock investment program
Learning resources
Career development programs
Reimbursement for certain education expenses
Paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays)
Motivational wellbeing program
Three weeks of PTO in your first year
Competitive medical, dental, and vision insurance
401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
Learning Education Assistance Program (LEAP)
Opportunity to purchase company funds with no sales charge

About the Company

Franklin Templeton is a forward-thinking asset manager that builds dynamic relationships with clients, understands their goals, and navigates complex markets together.
We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation.
Our talented, global teams bring expertise that is both broad and unique.
We offer a welcoming, inclusive, and supportive culture.
Franklin Templeton operates in more than 30 countries, serving clients in more than 150 countries with over 10,000 employees and 1,500+ investment professionals.
The Digital Assets team is part of Franklin’s Innovation Research, Strategies & Technologies (FIRST) business group.
Our 40+ person Franklin Templeton Digital Assets team has been active in the digital assets ecosystem since 2018.
Franklin Templeton’s commitment to digital asset leadership, diversity, and professional growth makes it an employer of choice for ambitious talent seeking to make an impact in the evolving digital assets space.
We are dedicated to progress and pursue our ambitions with energy and persistence.
We empower and encourage the progress of our employees.
We embrace individual differences and value experience and perspectives brought by talent from around the world.
We are dedicated to what we do.
Join us and help shape the future of the global asset management industry!

Equal Opportunity

Franklin Templeton is an Equal Opportunity Employer.
We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.