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About the Role

The Regional Communications Manager will plan and implement communications and marketing activities to drive business objectives, increase the visibility of the Red Cross mission, support revenue generation, and educate the public on service access. This role involves providing strategic support, leadership guidance to volunteers, and executing communication initiatives across Western New York.

Responsibilities

• Execute media relations strategy by maintaining media relationships and distributing news materials
• Respond to local media inquiries and serve as a spokesperson
• Train, coach, and prepare other spokespersons
• Implement strategic and change management communications
• Provide support for public affairs and communication activities
• Build, train, engage, and supervise a team of communications and public affairs volunteers
• Support social media engagement and produce content for web and social platforms
• Coordinate cross-functional resources for marketing programs
• Develop brand and creative content for external publications
• Secure in-kind PSA placements
• Deploy physically or virtually to support disaster response operations

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field
• Minimum 3 years of related experience or equivalent combination of education and experience
• Proven knowledge of AP Style
• Demonstrated experience managing professional social media platforms for an organization
• Comfortable using website content management systems and marketing tools
• Willingness to serve as a media spokesperson
• Ability to work on a team
• Ability to lift and/or move up to 30 pounds
• Ability to sit at a computer terminal for extended periods
• 10% travel requirement

Skills

• Oral and written communication
• Critical thinking
• Strategic planning
• Organizational and multi-tasking skills
• Microsoft Office Suite
• Media monitoring software such as Cision or TrendKite
• Teamwork and collaboration

Location

• Western New York
• Remote

Work Type

• Full-time
• Work from home

Experience Level

• Minimum 3 years of related experience

Education Level

• Bachelor's degree

Salary/Compensations

• $60,200 - $64,000

Benefits

• Medical, Dental, and Vision plans
• Health Spending Accounts
• Flexible Spending Accounts
• Paid Time Off starting at 19 days per year
• 11 paid holidays
• 401K with 6% match
• Paid Family Leave
• Employee Assistance Program
• Disability and Insurance
• Service Awards and recognition

About the Company

• The American Red Cross is the world's largest humanitarian network.
• A mission-based organization focused on helping people and making communities whole.

Equal Opportunity

• The American Red Cross is an Equal Opportunity employer.
• Qualified applicants receive consideration without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
• Qualified applicants with arrest or conviction records will be considered in accordance with applicable state and local laws.