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About the Role

We are looking for an Associate Strategy Director who inspires great work and strategically brings it to life. This role involves bringing positive energy, collaborating with other groups to identify and bring to life holistic, people-focused strategies across the entire audience journey, writing and delivering inspiring creative briefs, creating confidence with clients, influencing co-workers and clients, and facilitating workshops and meetings.

Responsibilities

Inspires great work and strategically brings it to life
Brings positive energy to everything they do - collaborating with other groups to identify and bring to life holistic, people-focused strategies across the entire audience journey
Writes and delivers inspiring written and visual creative briefs
Creates confidence with each and every client interaction
Influences and challenge co-workers, partners and clients to help build better work
Is adaptable, able to set a long-term vision, and pivot when needed
Confidently and thoughtfully facilitates workshops and meetings to get the best from people
Loves the energy and excitement of new business
Has strong cultural understanding of what it takes to build strong brands
Use insightful and strategic problem-solving approach for both agency-wide integrated campaigns and specific initiatives
Identify opportunities
Help define our strategy and tactics
Set goals
Help assess effectiveness
Recommend how to optimize, targeting, messaging, content creation and distribution

Requirements

6+ years’ experience in a field related to strategy, insights, or planning (not necessarily brand planning)
Digital & social experience
Experience and interest in working and innovating with generative AI
Ideally, experience working with auto brands
Ideally, experience working with luxury brands

Skills

Strategy
Insights
Planning
Digital
Social
Generative AI
Brand strategy
CX
Data & analytics
Influencer strategy
Platforms and digital marketing
Content creation
Social media strategy

Location

Canada
US

Work Type

Hybrid
Full-time

Experience Level

Associate Director

Salary/Compensations

$90,000—$140,000 CAD

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted growth partner for the world’s leading brands.
Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels.
Hudson Rouge combines brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity.
Hudson Rouge is an agency that prides itself on creating irrational desire for luxury brands.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.