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About the Role

We are looking for an Associate Strategy Director who inspires great work and strategically brings it to life, brings positive energy, collaborates with other groups, writes and delivers inspiring creative briefs, creates confidence with clients, influences and challenges co-workers, partners and clients, is adaptable, facilitates workshops and meetings, loves new business, and has strong cultural understanding of building strong brands.

Responsibilities

Inspires great work and strategically brings it to life
Brings positive energy to everything they do - collaborating with other groups to identify and bring to life holistic, people-focused strategies across the entire audience journey
Writes and delivers inspiring written and visual creative briefs
Creates confidence with each and every client interaction
Influences and challenge co-workers, partners and clients to help build better work
Is adaptable, able to set a long-term vision, and pivot when needed
Confidently and thoughtfully facilitates workshops and meetings to get the best from people
Loves the energy and excitement of new business
Has strong cultural understanding of what it takes to build strong brands
Use insightful and strategic problem-solving approach for both agency-wide integrated campaigns and specific initiatives
Identify opportunities
Help define our strategy and tactics
Set goals
Help assess effectiveness
Recommend how to optimize, targeting, messaging, content creation and distribution

Requirements

6+ years’ experience in a role related to strategy, insights, or planning
Digital & social experience
Experience and interest in working and innovating with generative AI
Ideally, experience working with auto brands
Ideally, experience working with luxury brands
Ability to work across multiple kinds of strategy, including brand, CX, data & analytics, influencer strategy, platforms and digital marketing, content creation, and social

Skills

Strategy
Insights
Planning
Digital
Social
Generative AI
Brand strategy
CX strategy
Data & analytics strategy
Influencer strategy
Platforms strategy
Digital marketing strategy
Content creation strategy
Social media strategy

Location

Canada
US

Work Type

Hybrid

Experience Level

Associate Director

Salary/Compensations

$90,000—$140,000 CAD

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels.
We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity.
We are a small group of people, spread across several offices — New York, Detroit, Shanghai, Toronto, Mexico City — and we care for each other as much as we care for our clients.
We are an agency that prides itself on creating irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.