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About the Role

We are looking for an Associate Director of Strategy who inspires exceptional work and brings it to life strategically. This role involves bringing positive energy, collaborating across departments to create and execute people-centered global strategies across the customer journey, and crafting well-written creative briefs. The ideal candidate will build trust with clients, influence and challenge colleagues, adapt their long-term vision when necessary, and confidently facilitate workshops.

Responsibilities

Inspire exceptional work and bring it to life strategically
Bring positive energy and collaborate with other departments to create and execute people-centered global strategies across the customer journey
Craft well-written and illustrated creative briefs
Build trust with clients in every interaction
Influence and challenge colleagues and partners to create better work
Adapt their long-term vision when necessary
Confidently and thoughtfully facilitate workshops and meetings to get the best out of people
Embrace the energy and buzz of new projects
Understand the elements needed to build strong brands
Leverage strategic and insightful approach to design agency-wide integrated campaigns and precise initiatives
Identify opportunities, help define strategies and tactics, establish objectives, assist in evaluating campaign effectiveness, and recommend ways to optimize targeting, messaging, content creation, and distribution
Work on various types of strategies including brand, customer experience, data, analytics, influencer strategy, digital platforms and marketing, and content creation, social media

Requirements

6 or more years of experience in a strategy or planning-related field (not necessarily brand planning)
Experience in digital and social media
Experience and interest in working with and innovating with generative AI
Experience with automotive brands is a plus
Experience with luxury brands is a plus

Skills

Strategy
Planning
Digital
Social Media
Generative AI
Automotive Brands
Luxury Brands
Brand Strategy
Customer Experience Strategy
Data Strategy
Analytics Strategy
Influencer Strategy
Digital Marketing Strategy
Content Creation Strategy
Social Media Strategy

Location

New York
Detroit
Shanghai
Toronto
Mexico

Work Type

Full-time

Experience Level

Associate Director

Salary/Compensations

$90,000—$140,000 CAD

About the Company

VML, a WPP company, is a creative company that combines brand experience with commerce to create connected brands that drive growth. VML is recognized for its innovative and award-winning work that puts people first for its premier client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by The Forrester Wave™ reports as a leader among service providers, marketing and creative content, business services, global digital experience services, global marketing services, and most recently, marketing measurement and optimization services. Additionally, VML's specialized network, VML Health, is one of the largest and most awarded life sciences agencies in the world. VML's global network is powered by 26,000 talented individuals in over 55 countries, with offices in cities including Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted partner for the world's most recognized brands. We combine media intelligence and cutting-edge data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise across each of our businesses, all powered by our exceptional talent and our agency marketing platform, WPP Open, to help our clients navigate change, seize new opportunities, and achieve transformative growth. For more information, visit WPP.com.
Hudson Rouge is a boutique luxury marketing and communications agency that works exclusively for high-end brands. It is the exclusive agency for Lincoln Motor Company across all channels. We combine brand strategy, media strategy, activations, digital, social media, earned media, production, and analytics to deliver exquisite creativity. We are a small team spread across multiple offices: New York, Detroit, Shanghai, Toronto, and Mexico. We take care of each other, as we take care of our clients. Our agency prides itself on daring the unusual and also seeks out-of-the-ordinary talent: people who are excited to do their best work and grow with us.

Equal Opportunity

At VML, we are committed to fostering an inclusive and stimulating work environment that also allows for career advancement. Our inclusion, equity, and belonging initiatives, along with the VML Foundation, reflect our determination to give back to our community and make a positive impact in our communities and beyond. Our people are the heart of our organization. They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction. When you click 'Submit,' the information you provide below will be sent to VML. Before you proceed with submission, we believe it's a good idea to read our recruitment privacy policy. It explains how we use your personal information when you apply for a position with our company, as well as detailing how you can update or delete the information you have provided us.