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About the Role

Copia is seeking a VP of Marketing to build and lead a revenue marketing organization focused on account-based marketing (ABM) and pipeline generation within large industrial enterprises. This role is critical for scaling Copia's growth strategy, working closely with sales and product leadership to drive measurable outcomes from first touch through closed-won deals.

Responsibilities

• Build and lead a revenue marketing organization with a pipeline number.
• Develop and scale repeatable demand and ABM engines from the ground up.
• Partner directly with sales teams (SDRs and AEs) to penetrate named accounts.
• Run marketing as a portfolio of experiments, using data to drive decisions.
• Build a repeatable, account-based marketing program to generate and accelerate pipeline.
• Orchestrate marketing, sales, and partnerships against target accounts.
• Develop a targeted, always-on demand engine focused on high-value accounts.
• Design tailored events and executive experiences for ICP buyers.
• Build content, messaging, and plays for enterprise buying committees.
• Run acceleration programs for stuck deals.
• Build co-marketing motions with channel, ecosystem, and strategic partners.
• Sharpen Copia’s positioning, messaging, and narrative for OT security and industrial code management.
• Evolve the analyst relations motion.
• Collaborate with BizOps to establish the marketing stack and reporting.
• Agree the pipeline number with the CEO and finance, and report it quarterly.

Requirements

• 10+ years of B2B marketing experience, with a focus on enterprise and account-based motions.
• 5+ years leading marketing teams.
• Track record of marketing to and winning super-enterprise ($8B+) and enterprise ($2–8B) accounts.
• Experience partnering directly with founders and executive leadership.
• Demonstrated success in building and scaling ABM programs.
• Proven ability to carry, forecast, and hit a marketing-sourced and influenced pipeline number.
• Experience running tailored field and event programs for enterprise buyers.
• Fluency with the modern revenue marketing stack (CRM, marketing automation + AI tools, ABM platforms, pipeline attribution and reporting).
• Experience building AI workflows to improve productivity and efficiency.
• Exceptional communication skills for cross-functional collaboration.

Skills

• Account-Based Marketing (ABM)
• Demand Generation
• Field & Events Marketing
• Sales Partnership
• Pipeline Acceleration
• Partnership Marketing
• Positioning & Category Development
• Marketing Operations & Measurement
• Revenue Marketing
• B2B Marketing
• Enterprise Marketing
• AI Workflows

Location

• Remote (North America)

Work Type

• Remote
• Full-time

Experience Level

• VP Level
• 10+ years B2B marketing experience
• 5+ years leading marketing teams

Salary/Compensations

• $250,000 - $275,000 a year

About the Company

• Copia is the world's leading provider of operational technology (OT) backup & industrial code management software.
• Develops tools to manage, review, and deploy code for industrial systems, factories, warehouses, and critical infrastructure.
• Addresses the critical need for backup, version history, and recovery infrastructure for industrial code.
• Serves large strategic enterprise accounts like Amazon, driving enterprise-wide transformations.
• A fast-growing company (60+ people, growing >2x ARR year-over-year).
• Backed by top investors including Construct Capital, Lux Capital, Ironspring Ventures, Squadra Ventures, and Renegade Partners.
• Customers across manufacturing, logistics, data centers, and energy facilities.
• Headquarters in New York, with a remote team throughout North America.

Equal Opportunity

• Copia does not just accept differences — we celebrate them, support them, and thrive on them.
• Committed to building a team that represents a variety of backgrounds, perspectives, and skills.
• The more inclusive we are, the better our work will be.
• Copia is proud to be an equal opportunity workplace.